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Clicks And Leads For Entrepreneurs | Digital Marketing | Success Thinking

Nicola Cairncross - Author, Speaker, Podcaster & Digital Marketing Strategist

Nicola Cairncross explores the entrepreneur mindset, success thinking & digital marketing insights
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Why am I getting involved in the Clickfunnels "One Funnel Away" 30 Day Challenge? Lots of good reasons and in this episode of the vzine, Nicola explains why she's doing it and why, especially if you are over 50 and thinking about your retirement, why you might want to, too. Make sure to LIKE Nicola's Facebook page and turn notifications on to keep up with her Live updates on how it's going! Do that here at https://www.facebook.com/NicolaCairncrossUK/  Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. On the blog Resistance Visualisation What Does Success Mean To You What To Do With Your Goals Beating Resistance - Tip 1 Beating Resistance - Tip 2 What You Focus On Increases Meditation For Business Solving Problems Without Complaint Prefer to read? Welcome this week to the Vzine. It's Nicola here and I'm indoors because I've had several attempts at recording this outside and it just isn't working. The heat is unbelievable today. It's just the first day of August, and of course, it's the hottest month of the year. I'm indoors with all the air conditioning going because I've had a dog visitor today. I've been looking after Wilfie, who's a lovely Cocker Spaniel and I just thought it would be nicer for him and me if we were not stressed and not too hot and nice and cool. I've got a really big couple of announcements for you in the middle section of this week's Vzine, so do pay attention, it's a little bit longer than usual, but I think you'll find it really interesting, especially if you're over 50. If you're a woman who's been affected by the WASPI scandal, where six years of your pension have been taken away. If you're a self-employed person who is a bit worried about what their pension's going to look like because they may not have paid all their stamps or as many as they could have done. Or if you're just someone who's got a pension provision that you're a little bit worried isn't going to fund the lifestyle that you desire, I think you'll find this middle section really, really interesting. So, let's get on with the show, shall we? So take three, this is me explaining why I'm getting involved in the Clickfunnel's, One Funnel Away, 30 day challenge during August and why I think you should too. I've just done two takes, I did one from the beach and it was too noisy in the background and also, my headphones stopped anyone being able to hear me for the first two or three minutes. And then I just tried to go live with my BeLive.tv software, which is really very good and let's you do Lives from my laptop, but the internet signal was not good enough here. Haven't had a good internet signal for about five weeks. Have to go down the taverna to upload video and audio, but I'm managing. Yeah, I'm on the phone to them everyday. They keep promising an engineer, but nobody's turned up yet, so you just have to roll with punches, really. But nobody's interested in my challenges. Then I just went Live a minute ago and luckily Marion showed up and told me that I had my phone slightly off in the side, in fact it was completely on the side. But I've just realised how to turn my phone vertical, which apparently is what everyone wants and hopefully you can hear me okay. And if anyone's out there listening, I'd really appreciate a comment just to let me know that it's all coming through okay. So, why am I getting involved in the Clickfunnel 30 day challenge? I was asked this on the Clicks and Leads Academy webinar call yesterday by two of my students who know that I always prefer my students to go with a self-hosted version on their websites ideally, to build their business on real estate they own effectively. So, you know, your own domain name, your own hosting, your own business on something you control. I would never say to someone, build your business entirely on someone else's platform.
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Five years ago I would have laughed if you had suggested meditation could help my business but I've gradually become a convert. This week I share my journey and recommend some specific guided meditations that help me enormously. As I did my 10 minute meditation this morning, Bitcoin went up so I got out of a trade in profit and a new client enquiry came in. Make of that what you will!  Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. On the blog Resistance Visualisation What Does Success Mean To You What To Do With Your Goals Beating Resistance - Tip 1 Beating Resistance - Tip 2 What You Focus On Increases What It's Really Like To Live & Work Abroad Dust and Doldrums Prefer to read? Hi everyone, it's Nicola here and all the stars have aligned for me to be able to talk to you this week. Basically the camera's charged up, my fringe isn't looking too bad. I've got something to say, which is always a plus. It's a not very sunny day in Stoupa today, which means that it's quite quiet around here. Everyone's, I don't know, off doing excursions I expect. 'Cause they can't all go down the beach. You can probably hear the cicadas in the background. They never shut up, once it gets to a certain temperature. Anyway, no water, that's the thing. But it doesn't stop me. I've got internet intermittently, but no water today because they're probably trying to conserve it 'til everyone comes home wanting a shower later on. Anyway, these are the things that are sent to try us. Living and working abroad. I like it anyway. Let's get on with the show, shall we? So this week I want to talk to you about the power of meditation. Now if you'd have said to me, even four of five years ago, that I'd be meditating regularly, I would have laughed at you. Because I'm not that kind of person. I thought it was a little bit wooley and waffley and yes, it probably made you feel a bit better. A bit rested perhaps, especially if you fell asleep. But I didn't really see what the point of it was. I tried it a few times, quite pleasant. Didn't really do anything. Then I started seeing all these scientific reports that actually prove the power of meditation. I'm nothing if not swayed by a bit of scientific proof. So I started to use meditation myself. I started with a bit of Paul McKenna. Like his voice. He's got some really nice guided meditations I really enjoyed. Yes, it was perfectly pleasant and I suspected it was doing me some good, in my brain somewhere that I couldn't tell the effects of. Yeah so then what happened, then Steve died and I was looking for anything to make myself feel better. Even temporarily. I started listening to a Mind Value Meditation, by Vishen Lakhiani, called The 6 Phase Meditation. I really enjoyed that. It was really positive visualisation. It enabled me to start thinking about what life would be like once I got over the grieving period and what I wanted my life to be looking like later on. One of the things about grieving is you think you're never going to come out of it and having a lifeline to cling on to, by power of guided meditation, about what I wanted my life to be like in the future. It really was a lifeline. It really did help and it actually made me feel better in the moment as well and the days I meditated, I felt better. Especially if I did it in the morning. 'Cause I was less likely to fall asleep then. Then I definitely felt stronger, more calm, more uplifted, more able to cope. So I've done that for now, well it must be three years, two and a half years anyway. Recently, Judith has introduced me to something a little bit wacky but I would like to recommend it to you, because it's non-denominational. She doesn't talk about religion as such. It talks about the power of the universe. I'm perfectly able to cope with that, even as a staunch atheist that I am.
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When it works, it works great but when it goes wrong...well, it can be a little frustrating to say the least! This week I have three major obstacles to overcome but there are compensations.... it's all about keeping a sense of perspective!  Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. On the blog Resistance Visualisation What Does Success Mean To You What To Do With Your Goals Beating Resistance - Tip 1 Beating Resistance - Tip 2 What You Focus On Increases Do Your Feelings Control You? Property as a Business Prefer to read? Good morning, it's Nicola here, and today I am coming to you, not live, from Sicky's, one of my favourite haunts in Stoupa. I'm not live because the internet is not good enough either here or next door. And the reason I'm down here even talking to you at all is because my internet at home is not working. It's not been working since Thursday and I've been trying to ring Cosmote, our local telephone providers. And they haven't been picking up at all. So, it's been a little bit frustrating. Yesterday, I was ringing them four a good 4 hours on and off solidly. And it turns out it was a Greek bank holiday and they make have well said that on their recorded announcement, but of course, I don't understand that much Greek. So, I couldn't understand that. Anyway, so I gave up and came down the beach in the end and then went to a party in the evening and tried again this morning at 7 o'clock, 8 o'clock and 9 o'clock. 9 o'clock I got through. The reason I'm telling you all this is because when you're living and working abroad everybody does things differently and you have to be ready to roll with the punches and be a bit flexible. I'm going to lean my elbow on there so I'm not quite as wobbly. It's all about flexibility this week. It's all about what to do when you can't do anything. There's been three reasons why I haven't been able to do anything this week. So, let's get on with the show shall we. Today, I want to talk to you about what it's really like to live and work abroad. Obviously, it's a fabulous day. Let me just show you what I'm looking at today. It's awesome. It's hot. Because you can tell I've caught the sun yesterday. And I have to put factor 30 on because it really is very hot and sunny. But things go wrong, you know. I've got fantastic super fast broadband speed. It works generally 99 percent of the time absolutely fine. But on Thursday night, it decided to go off. It got weaker and weaker and it went and I realised something was seriously wrong when I tried to upload an audio that should've 2 or 3 minutes and it said it was going to take 5 to 7 hours. So, I thought something's wrong here but I didn't know what. So, I started ringing cause the houses in the name of my landlord. I have to get them to ring first then they said that Cosmote said they had to be there. So then it was back onto me. Now you can only ring Cosmote if you have a Greek mobile phone. Now, I have a Greek sim for my mobile but I didn't have a voucher on it. It'd run out. So I ran down to get a voucher and then we were getting ready to call Cosmote and there was just not answer. So this was Monday morning we couldn't work out what was going on. Turns out it was a national election on Sunday and everybody had a bank holiday. They gave them a bank holiday for the next day. So I was trying till lunchtime for four hours on and off and couldn't get through. There was just nobody answering. I got through to someone on sales and then she put me through to technical, but she didn't tell me that technical was shut. Perhaps she didn't know. Then now I've come, I've managed to get through this morning. I was doing it a 7, I was ringing at 8, I was ringing at 9 and there is an option to speak English so I went through to them.
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Nicola's oldest best friend is visiting Stoupa and that, and what she's learning about trading currencies is making her reflect on how, most of her life, she's been at the mercy of her feelings. Now, she's really 'getting' what she tried to teach her children, that 'this too will pass'. Whether you are building a career, building a business, trading the stockmarket, making a deal or just living your life, you have to get a grip of your feelings. You'll be much happier when you can do that!  Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. On the blog Resistance Visualisation What Does Success Mean To You What To Do With Your Goals Beating Resistance - Tip 1 Beating Resistance - Tip 2 What You Focus On Increases White Labelling Your Courses Bigger Thinking Prefer to read? Well, welcome back to the Vzine. It's Nicola here and it's Sunday morning. I'm a bit late recording this because I've had my best friend Kim staying in Stoupa for the last week with her partner Jeremy. It's been great fun to catch up with them. They've fallen in love with the place as everybody does and now Kim's daughters are arriving today along with an old friend Jane and a friend of one of her daughters so it's going to be a girls' week for the next week. So I'm not anticipating much work getting done which is lucky that I've got it set up so that my VA can do a lot of the heavy lifting for me this week. What else have I been up to? I've been swimming everyday because it's been super hot here, not as bad as Italy and France but pretty hot nonetheless. And it's climbing to 37 degrees on Thursday so lots of swimming to be heard this week, that's for sure. Sarah's still here. My sister's staying next door which is nice 'cause that's company yet we have our own places so that's very cool. This week has been an exciting week on the cryptocurrency trading. I've made quite a lot of money this week. And it's wonderful to finally have learned something that I've always been interested in and I've been on many courses for but I haven't managed to grasp yet until recently and I've been doing that by watching the daily, once every three days videos by a guy called Charting Man Dan. If you're at all interested in trading anything really, he's very good at teaching you how to read the technical analysis charts of shares going up and down. He's called The Chart Guys so if you looked for him on YouTube, you'll find him under The Chart Guys and I highly recommend him, he's fantastic. So let's get over the show, shall we? So this week, I wanted to quickly talk to you about feelings. I'm learning to trade cryptocurrencies which is like trading the stock markets, it's a similar kind of thing. It's interesting because when you start to learn to trade, one of the things that you learn is that the markets are driven by greed and fear and they talk about that there's a bull stampeding that way and there's bears stampeding that way and there's buffaloes stampeding along when the market is going sideways and it's all about people's feelings and emotions. So you have to really get to grips with those if you're going to be a successful trader because the whole point of being a successful trader is to buy when the markets dip and sell when the markets are going up which is absolutely 100% opposite to what you want to do. If you've got ownership of a stock or a crypto and it's going up, you naturally want to hang on to it. But what you've got to do is set a target for that and then get out of it just before the top. Now, you can only do that if you're not being gripped by emotion and that you're trading according to a strategy that you created based on looking at the charts. So that's been a really interesting experience. The other thing that's been making me think a lot about feelings is because my friend Kim is in Sto...
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If you have created a successful training course, think about whose Members might benefit from your course too. This will create a win/win for both parties and is known as 'white labelling" where you re-create your course inside someone else's Membership area. You will usually get paid on a "per user" basis or you can even negotiate a "buy out" free for a certain period of time. Or consider a mix of the two!  Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. On the blog Resistance Visualisation What Does Success Mean To You What To Do With Your Goals Beating Resistance - Tip 1 Beating Resistance - Tip 2 What You Focus On Increases Leveraging Intellectual Property Getting Out of Your Own Way: Louise Fletcher Prefer to read? Well, it's been a fun old week this week. I've been simultaneously really busy and simultaneously lying about a lot on the beach. It's been very hot, so you try to get your computer close by too and get down the beach every afternoon. And Saturday and Sunday, I spent nearly all day down there, marvellous! So what have I been up to this week? Well, I have been setting up a T-shirt company when I've always wanted a product-driven company as well, and I finally had a bit of a brainwave about how I could lightly monetize something I do for passion which is run the Stoupa Life Group on Facebook. Now, there's lots and lots and lots of people joining this all the time and I've been sort of trying to find a way to make a little bit of cash out just to cover the cost, really. But I didn't really want to make it too commercial so we had the idea on the beach on Sunday to set up a T-shirt company with just a Stoupa Life logo. So that's what I've been doing today and it's going live soon on StoupaLifeShop.com. So I'd have to get my daughter Phoebe out to model some of the T-shirts soon, although they do have a fantastic way of using their in-house models to get you started. So if there's anything you're thinking of monetizing, anything you've got passion around, any group you run that's got lots and lots and lots of people and you can't think what those people might like to buy, sometimes, it's just a matter of starting a T-shirt company where the logos are on the T-shirt because people want to be part of a tribe. So we'll see how that goes when I launch it on Saturday because of course, I limit commercial ads in the group to Small Business Saturdays. That includes me too. So yeah, I'll tell you about the rest of the week as we go through the episode today. This week, I'd like to talk about how to white label your products because what I found is that there are specific groups of people who respond very, very well to the whole Be Everywhere Online concept. The first group was Amazon store holders and I found that out by being invited to speak to some Amazon store holders in Australia a couple of years ago and about 25% of the room signed up to my Be Everywhere Online Programme then. And this year, I went again to speak to even more of them, a bigger crowd, and 30% of the room signed up to join my Be Everywhere Online Tuition then. And when I was in Vegas, Las Vegas for the Mastermind. I'd presented three times on the Be Everywhere Online concept. And afterwards, someone came up to me and said they had a whole tribe of therapists, hypnotherapists who were very, very good at what they did but who weren't so good at marketing themselves and this person had heard on the grapevine, because he wasn't at any of my tables, that the Be Everywhere Online concept might be good for his audience, his community. So we're just working our way through talking about the potential for that, how we would do it, how I would be willing to let my intellectual property be used, and how I could set that up within his world garden, as he called it, which means his membership area rather than mine,...
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One of the best ways to create passive income is to create something of value that you can leverage again and again. Nicola is uploading the audio version of her book "The Money Gym" to Audible and is excited to get started on the promotion for that. Working with the publisher of the print version, Nicola's planning a marketing campaign where anyone buying the book for 99p and writing / screenshotting a review, will get a free copy of the audiobook. She's planning a series of "Ask Me Anything" Facebook Lives to promote this offer. She's also in talks with someone who wants to "white-label" her "Be Everywhere Online" marketing course for their audience, where Nicola delivers it once then they pay her an amount per future user in a "buyout" agreement. What could you create that you could make money from over and over again?  Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. On the blog Resistance Visualisation What Does Success Mean To You What To Do With Your Goals Beating Resistance - Tip 1 Beating Resistance - Tip 2 What You Focus On Increases Moving Forwards Does Your Relationship Help or Hinder your Business? Prefer to read? Hi it's Nicola here, and it's a glorious 30 degrees-something in Greece today. I'm off down the beach any minute, which is why I have my sunglasses on. It's going to be sunny all day, all weekend, something like 37 degrees; looking forward to it. First swim in the sea, perhaps it might be hot enough for that. Yeah, it's been a great week here at Cairncross Towers, I have had a meeting with someone who I met in Las Vegas, we had a zoom meeting with his ops director this week. Basically, what he wants to do is licence the right to use my material inside his membership site. He's got three thousand therapists who haven't got a clue how to market themselves online, and he thinks that my "Be Everywhere Online" programme will be fantastic. Now, that really is a great result for me because he wants me to go in, deliver it, create it all again in his membership area, and then I get paid a royalty for everyone who actually goes through the programme, which is great fun. They get to create a new source of income without having to do the actual work, I get another source of income from something I've already done most of the work on, and that is really very cool indeed. So, I'm very excited about that. Intellectual property is a marvellous thing. I want to talk a bit more about that in the middle section, so lets go straight on over there, shall we? I have spent all of this week getting my Money Gym book onto Audible. This involved me reading it out, which I had done several years ago, actually, but I had to go through and edit it all to make sure that all the "ums" and the "ahhs" and the "oh my gods" when I made a mistake were all edited out, because obviously you want the best quality product you can put onto Audible, because people will be paying a significant sum of money. But, yeah, I'm looking forward to that. I have always given away the audio in the past, but I think getting it onto Audible will open up a whole new market, and it's been a bit of a slog, but the best thing of all is, it's my intellectual property, I wrote the book, and I've got several books more that I can also get onto Audible now. Now I know the process, it's actually very easy indeed, and it's giving my intellectual property another run for it's money, if you like, and the best thing about that is that I'm going to be able to use it for a promotion for the whole My Gym book concept, because when Audible's ready, I can then do something to promote the Amazon book, and I can get my publishers to drop the cost of the Amazon book down to 99p for a limited time. Then I can do, say, a week-long promotion, and if anyone goes along and buys the book on Amazon for 99p,
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Nicola is still acting on the opportunities from Las Vegas but on episode 101 she's reflecting on how far she's come from the very first Vzine. You just can't predict how things are going to go but you have to just trust that things will work out.  Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. On the blog Resistance Visualisation What Does Success Mean To You What To Do With Your Goals Beating Resistance - Tip 1 Beating Resistance - Tip 2 What You Focus On Increases Inspiration & Overwhelm How to Negotiate Any Creative Deal? Prefer to read? Well welcome back everybody, it's Nicola here and I just wanted to say thank you very much for putting up with all my ramblings about the Mastermind in Vegas. In this episode I'm going to share with you a clip from a karaoke I did. Now I'd just like to preface that by saying that I really can't sing at all but I think I can. I've got a sister who's an opera singer and she sings jazz and my kids can both sing and my ex-husband can sing so I can't quite get it through my head that I can't sing. But I had a lot of fun. I did "Midnight Train to Georgia" with my new friend, Dr. Alvin Hill, I'll just have to check that. I'll let you know in the description which one's the right one and we just had so much fun. He says he can't sing either but he sang a whole lot better than me but the point was I was so full of adrenaline and excitement and gratitude and I never did karaoke. I've never done karaoke in my life apart from once before but I just felt so overflowing with fun that I just couldn't stop myself. It was painful but fun. And my kids are just like wringing their hands together with despair really. Anyway, the point was I enjoyed it, and that's all that counts. So I've shared that with you and some other clips as well. So yeah let's get on with the show shall we? Yes well here we go. So moving forward from the Mastermind, what do I do moving forward? I've got so many new things on the go. I've got the redesign of my website, NicolaCairncross.com coming up and I've basically received some of the designs from the graphic design company in Australia who I won the prize from and they are pretty good. I wasn't sure at first because it's new and it's different and you take time to get used to things but when I showed them to people alongside the old website which I actually quick like they were all oh my god, it's a million times better, you've got to go with it. So I've got over myself and I've having, we're finalising the designs on the main pages now and then I've got to find someone to build this site for me and turn it into thrive architect because I want to be able to have control over the content of course. So that's happening, what else is happening? I've come to the end now of the editing of The Money Gym audio, so I'm just about to investigate how to get that on to Audible and then what Audible for you is you get unlimited promotional vouchers for it so people can go and download it I think as their first free Audible recording so you have a promotion on Amazon and you reduce the cost of your Kindle Book down to 99p and on the same week you can actually promote people who give you a review and give them a free copy of Audible, the Audible versions. So that's what I'm a try to do cause reviews are key on Amazon and I've never really done this with my books, I've never sought reviews, I've never actively promoted the book to get reviews, and I've only just found out really how important that is, so yeah if you can get 100 reviews then apparently you're off to a flying start. So it would be a good time to relaunch it. So I've come up with a scheme to be able to promote the whole thing on Facebook without annoying the Facebook algorithm and that is I'm going to write the missing chapter so I'm going to write an update to The Money Gym,
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Back from Las Vegas, Nicola now has to get to grips with all the new contacts, business opportunities and ideas for new projects. What to do first? How to make sure nothing slips through the gaps? She shares how she prioritises everything she wants and needs to do. With more video extracts from the week, including an impromptu solo performance from Scott Page, saxophonist and rhythm guitar player with Pink Floyd, Supertramp and Toto.  Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. On the blog Resistance Visualisation What Does Success Mean To You What To Do With Your Goals Beating Resistance - Tip 1 Beating Resistance - Tip 2 What You Focus On Increases Masterminding in Vegas Customer Service: Good, Bad & Ugly Prefer to read? Okay, welcome back everyone. So, Nicola here, and I'm back in Greece, and still reflecting on the week I spent in Las Vegas. It was just quite incredible. The thing I didn't mention in last week's vzine was how humble everybody was, how down-to-earth everyone was. I mean, one of the attendees was the saxophonist from Pink Floyd, Toto and Supertrapp and he was just the nicest man. He was just lovely, and so was everybody else. There was no egos at all. It was very much filled with an attitude of gratitude. Everybody there was so thankful and happy and grateful to be there. It was just the most wonderful, wonderful atmosphere. And we had some really young entrepreneurs there as well. There was Allena, who's just put her first book on Amazon, and she's 11 years old. And also, Andy's two children, Sarah and David were there. And Sarah's about 16, and David's 19, and of course he came away very fired up from the whole thing. So let's talk about how I'm feeling this week in the middle section and how I'm dealing with everything I learnt and what I plan to do with it. Okay, so this week in the middle section as always, I want to tell you what's happening with me, and then try and draw a lesson from that that might help you in your business. So this week, I'm back from Las Vegas. I'm over my jetlag. I'm feeling a little bit run down from all the adrenaline that was coursing through my system. That's the only excuse I can think of 'cause I'm sleeping well enough for it not to be jetlag anymore. I wanted to just talk a little bit about how I'm coping with the overwhelm of all the opportunities that came to me while I was in Vegas and how do you even begin to start? I've come back to my usual workload, which is not onerous, to be honest, but I've now got to fit in all these new projects that I want to do and follow up with all the great people I met. So how do you do that? What I normally do is go about it by listing everything and putting it into a grid, a four-square grid. And, top left-hand corner of the grid is 'important and urgent'. This is a Stephen Covey: "Seven habits of highly effective people." So you might recognise it if you've read that book. And top right-hand corner is 'urgent but not important'. No, I lie. It's 'important, but not urgent'. And then on the bottom left-hand corner, it's 'urgent but not important', and then the bottom right-hand corner is 'not urgent, and not important'. So you try and categorise your tasks like that and obviously, you do the important and urgent stuff first, which is recording this vzine for me, because I really was very bad when I was away. I just couldn't make myself do it at all. I just never seem to have time, I never seem to be in the right place, I never seem to have the energy, or, y'know I was just firefighting all my energy levels all the time. Yeah, so catching up with the vzine is important and urgent. Catching up with podcast editing, catching up with Write Club, my hobby podcast I do with the girls. So those are all really urgent things, and important too. Moving on to the important but not urgent things.
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When you are invited to spend eight days in Las Vegas with 110 of the most brilliant minds in your industry, what do you say? YES!! obviously! With speakers like Marisa Peer, Joe Sugarman and Marianne Williamson who had just smashed her requirements for running for President in 2020, the whole event was a massive high. Bowling, welcome party at Liberace's Mansion, a Desert Party, yacht trip round Lake Las Vegas, karaoke and Thai food, 3 x days masterminding and learning from each other, then a Farewell Party at the EverMentor Mansion, what a week I had. What's the point of Masterminds though? Nicola share's what she got out of it all in the middle section of this week's vzine.  Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. On the blog Resistance Visualisation What Does Success Mean To You What To Do With Your Goals Beating Resistance - Tip 1 Beating Resistance - Tip 2 What You Focus On Increases When The Universe Kicks Your Butt Masterminding in Vegas Prefer to read? Okay, so, hi everyone, it's Nicola here, and I'm back from Las Vegas as you can see, back in the sleepy house in Greece. Which is quite a relief. I can tell you, it's been quite full on. Eight days of partying. Both in the evenings, and also either partying or masterminding in the day. It was hard work but we had some time between to enjoy the luxury, the luxury bedrooms and bathrooms in the Palm Springs Hotel and I was on the 30th floor, but I could still hear the pool party at the KAOS open day and night club. So, that took a bit of getting used to at the weekends, I can tell you. If you want a completely full report on what happened in Vegas and everything I got out of it, I'm going to give you a little rundown in a minute. Then you will need to check out episode 227 of ownitthepodcast.com, which will be coming out in a week or so, because we go into it in quite some detail in that. So, in the mean time, I'm going to give you a little rundown in the middle section, and I hope you enjoy it. Let's get on with the show, shall we? Okay, so as always, what I want to do in these middle sections is to tell you what I've been up to, and what I've learned and what you can take away from that to apply in your business. So, I've been on this amazing mastermind in Las Vegas, and it was put together originally to thank a bunch of people who helped my friend Andy get his books off the ground initially, the Bug Free Mind books. And it's grown into much more than that, because they really did such a great job on the first mastermind event that people really just wanted to come back year after year. So what's it all about then? We spent a few days getting together, and getting to know each other, and reacquainting ourselves with people we've met before. We spent a lot of time just talking about what we've been doing over the last year or so. And then after a couple of days of that, of parties and lunches and just hanging out, we go and we have three days of masterminding, and that involves all sorts of things. From people speaking, like Alex Mandossian, Perry Belcher, if you know any of these names, they're really well known in the internet marketing space. And then from personal development world we had some of the people who were attending, and some of the people who were sponsoring events. And then we had some really big names like Joe Sugarman, who is a legendary ad man, and who's now making millions selling blue light deflecting glasses. So if you see people around with those orange glasses on, Joe's responsible for those. And two of the other speakers were Marisa Peer, who is an incredibly high level therapist. She works with royalty and pop stars and movie stars. And she was speaking for us, and she's a big cheese in the Mindvalley community, and I was really looking forward to her speaking,
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Nicola's well impressed with the training inside the Clickfunnels "One Funnel Away" 30 Day Challenge. it's inspired her to gather all her amazing Money Gym training together and create an awesome offer to celebrate the Money Gym book going onto Audible after all these years. Well, fingers still crossed for the final bit of tech to be approved but she lives in hope. Just got to figure out how to get the BUY buttons hooked up to her Stripe account now... If you want to join her in the Challenge visit https://NicolaCairncross.com/onefunnel  Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross. On the blog Resistance Visualisation What Does Success Mean To You What To Do With Your Goals Beating Resistance - Tip 1 Beating Resistance - Tip 2 What You Focus On Increases Meditation For Business Solving Problems Without Complaint Prefer to read? Hello, welcome the vzine this week, it's Nicola and I'm back. And it's a very quiet afternoon around here because all the people from the houses opposite have gone off to the airport and the new lot haven't arrived yet so I thought I'd seize this opportunity to record the parts of the vzine. I'm also recording something very exciting for a launch I'm doing that you probably know if you watch this vzine regularly I've been doing the 30 day, One Funnel Away, ClickFunnels challenge, and I'm doing that in order to launch, relaunch The Money Gym book, and the reason I'm doing that is because I'm that close to getting onto Audible. I've recorded it years ago and I've just been chopping it up and editing it and making it really pristine but I had to top and tail it and do lots of little things like put one second room noise at the beginning, it was three to five seconds room noise at the end, and those kind of jobs drive me absolutely crazy, but it would've taken longer to instruct someone on how to do it rather than do it myself. So I forced myself through the pain, I've submitted it twice, and it's been rejected, and third time lucky hopefully that they will like it. It's all about the noise quality and the audio quality for Audible, they want, obviously, their people to get a really good experience, so I've just had to keep on with that until I got it right. So let's get on with the show, shall we? Hi, it's Nicola here and I'm back online. I'm back, oh my god, super fast broadband, it's so exciting I can't tell you when you've lived without it for eight weeks and you forget why everything, you rely on everything really, my TV comes in through the broadband and my telephone comes in through the broadband, so you really do miss it when it's not there, but it's all back, and I'm celebrating by giving this Facebook live today. I've been very aware of the last week that I've been promising you to update you regularly on how it's going with the ClickFunnels, One Funnel challenge. And the reason I haven't been in touch more often is because that A, it's really good content and it's making me have ideas for other bits of my business. So, although the first week has been like pre-training it's all been about beliefs, your behaviours, your attitudes, what makes a winner, how people, sharing success stories to get everybody going, and it's interesting because quite a lot of people have been complaining about that, they want to just get stuck in and get started, but the problem is, if you don't pre-warm people up and get them really excited about what they're going to be doing, the minute they hit an obstacle or a snag, they give up. Those people who just say, "Look I'm sick of all this, I want to get stuck in, "I want to get straight to it," they're the first people who drop off when they hit an obstacle or a snag, because they're used to asking for help and they haven't been fired up enough about why they're doing this in order to push through the obstacle...
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