EP 100 | Ziv Peled 💥 - How AppsFlyer flipped their focus on churn to retention & renewals and built growth predictability in the process.

Today is a BIG day as Churn FM turns 100 episodes old!

It’s been an amazing learning curve and I’ve been super lucky to speak to and learn from some of the brightest minds in the business.

For this special episode I wanted to give back to you, and all the other listeners of the show, who have helped shape and make it what it is today.

So to do that I turned to our amazing guests and asked for a big favour which they were super cool about and agreed to.

This week you can stand a chance to win a free 30-min coaching call with one of our guests participating, to experience the learnings first hand and get to ask that question you wish I had. We have over 20 guests participating and I’m sure more will follow this week which is awesome.

To stand a chance of winning a session all you need to do is subscribe to our newsletter on churn.fm, listen to an episode of the guest you’d love to meet and share it on Twitter or LinkedIn to qualify.

One of these amazing guests who’s agreed to take part is with us today on the show.

Ziv Peled is the Chief Customer Officer at AppsFlyer and no stranger to Churn FM either as we previously hosted him on episode 50

In this episode, we talked about the concept of 1% done in a SaaS business and why Ziv is now starting to look at the 99%, we also chatted about what has changed for Ziv in the past 7 years at AppsFlyer when it comes to retention, and what has stayed the same.

We also discussed the different challenges of NPS and the importance of speaking to the right people within an organization, how Ziv measures the success of his CSM’s with a score based on inputs within their control, and how their team forecasts revenue and renewals.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly on [email protected]. Don't forget to follow us on Twitter.

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.