Social Plus Traditional Selling: Get to the Close Faster.

10/02/18 • 54 min

Changing the Game with Digital Engagement, Presented by SAP

The buzz: “Social business: This is not a drill, people” (Jeff Gibbard, True Voice Media). Armed with a list of target prospects to close, sales reps traditionally use a cold call/voicemail/email script with a list of common objections and rebuttals, and company assets to send. For social selling, social media relationship building is a warmer approach to digitally savvy prospects. Will the sales needle move faster and smarter using social on top of traditional methods? The experts speak. Mark Lotenero, Grapevine6: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel” (Maya Angelou). Brandon Bornancin, Seamless.ai: “Hustle beats talent when talent doesn’t hustle” (Ross Simmonds). Marco Cai, SAP: “Being fast is the ultimate secret for a Kung Fu King to defeat enemies” (Kung Fu: The Movie). Join us for Social Plus Traditional Selling: Get to the Close Faster.

Previous Episode

Social Selling and AI: Human or Robot? - Part 2

The buzz: “Almost every single social media platform is beginning to leverage AI...” (martechseries.com). Artificial Intelligence (AI) technology is penetrating every aspect of B2B sales, including social selling, with the potential to disrupt strategies and techniques, and disadvantage digital sales laggards. Reality check: Can you really tell if a salesperson answering you real-time online is human or robot? Aha! Our panel will explore if AI will have a positive, lasting impression on social selling or just be a fad. The experts speak. Perry van Beek, Social.ONE: “If everything seems under control, you're just not going fast enough” (M.Andretti). Mike Orr, Grapevine6: “There are no environments where you're only going to win, because life just isn't like that” (Bobby.Orr). Charrele Robison-Brown, SAP: “Friendship...born at the moment when one man says to another, What! You too? I thought that no one but myself...” (C.S.Lewis). Join us for Social Selling and AI: Human or Robot–Part 2.

Next Episode

B2B Customer Experience 2020: Why Digital Selling Matters

The buzz: “Social media allows big companies to act small again” (Jay Baer). When we hear “2020”, we tend to picture a time way off in the future. Reality check: it’s only 10 months from now! Which B2B companies will win in 2020? Those with new go-to-market strategies that consciously and deliberately anticipate customers’ future needs and deliver the best Digital Selling experience. Why is this critical? Ubiquitous access to pre-purchase information arms customers with higher expectations than ever before. Are you ready? The experts speak. Kirsten Boileau, SAP: “Discipline is the bridge between goals and accomplishment” (Jim Rohn). Mark Lotenero, Grapevine6: “If I had five minutes to chop down a tree, I’d spend the first three sharpening my axe” (Anonymous lumberjack, 1950s). Bernie Borges, Vengreso: “Some people don't like change, but you need to embrace change if the alternative is disaster” (Elon Musk). Join us for B2B Customer Experience 2020: Why Digital Selling Matters.