Arming Marketers with Skills for Today and The Decade Ahead

11/02/21 • 55 min

Changing the Game with Digital Engagement, Presented by SAP

The Buzz 1: “Recruiting great marketers should be your number one priority.” (Kipp Bodnar, HubSpot CMO) The Buzz 2: “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” (Beth Comstock, former GE CMO & Vice Chair) The Buzz 3: “Just because you are the loudest, doesn't make you right.” (Brian Halligan, HubSpot CEO & Co-Founder) The Buzz 4: “The best marketing doesn't feel like marketing.” (Tom Fishburne, Marketoonist Founder & CEO) Even before the Covid-19 pandemic, technology was accelerating society’s rate of change, especially impacting the skills needed in the workforce. And Marketing has not been spared. “The rapid rise of digitization and remote work has placed new demands on employees who, in many instances, now require different skills to support significant changes to how work gets done and to the business priorities their companies are setting.” (www.mckinsey.com) Today's marketers need to equip themselves to meet the challenges ahead in the next decade. What skills are imperative today? Will those same skills be relevant and needed in 2030? We’ll ask Kirsten Boileau, Anna Millman, Jeremy Kestler, and Emily L. Phelps for their take on Winter is Coming: Arming Marketers with Skills for Today and The Decade Ahead.

Previous Episode

Social Media Marketing aka Building Your Boat While Sailing

The Buzz 1: “Social media allows big companies to act small again.” (Jay Baer @convince Marketing) The Buzz 2: “If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” (Jeff Bezos, Amazon CEO) The Buzz 3: “We don’t have a choice on whether we do social media, the question is how well we do it.” (Erik Qualman, author, The Focus Project @equalman) Social media has dramatically affected how we navigate every aspect of life. Its impact on marketing is no exception, as in how it catalyzed the transition from push- to pull-centric marketing. According to MIT Sloan Professor Sinan Aral, “Social media is rewiring the central nervous system of humanity in real time. We’re now at a crossroads between its promise and its peril.” This crossroads is forcing marketers to sail a boat they’re still building while battling the stormy seas of short attention spans, political correctness, new social channels and other powerful waves. Argh! What impact will all of this have on the future of social media marketing? We’ll ask social media agency owner Janet E Johnson, Mike Grehan at SEMPO and Anna Millman at SAP for tips to help your social media marketing stand out amid the high seas noise and find friendly trade winds. Tune in for Social Media Marketing aka Building Your Boat While Sailing.

Next Episode

Digital Engagement in Sales and Marketing 2030: Visionaries Speak

The Buzz 1: “The best marketers are constantly looking for new digital marketing trends based on the evolution of technology, and platforms, to identify new opportunities...” (smartinsights.com) The Buzz 2: “Advances in technology, data, and analytics will soon allow marketers to create much more personal and ‘human’ experiences across moments, channels, and buying stages.” (mckinsey.com) The Buzz 3: “The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities.” (marketinginsidergroup.com) Marketers! Are you ready to meet the challenges ahead in the next decade? Today we'll bring you insights from six digital engagement, marketing and selling experts. We’ll ask visionaries Kirsten Boileau at SAP, Steve Watt at Seismic, Sarah Goodall at Tribal Impact, Mike Orr at Seismic, Paroma Sen at SAP, and Bernie Borges at iQor, on Digital Engagement in Sales and Marketing in 2030. Join us for this final episode of our globally relevant Changing the Game with Digital Engagement Radio.