Vlasic Gets Into a Pickle

09/02/19 • 39 min

A side hustle for a creamery turned into a major business, but after climbing the top of the pickle heap Vlasic found itself in trouble. What happened?

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A side hustle for a creamery turned into a major business, but after climbing the top of the pickle heap Vlasic found itself in trouble. What happened?

Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

See omnystudio.com/listener for privacy information.

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Business on the Brink - Vlasic Gets Into a Pickle

Transcript

Speaker 100:00:04.120

Welcome to Business on the Brink, a production from I Heart Radio and How Stuff Works. Joe Lastic had a cream of the crop idea when he decided to add polish pickles to the family creamery business, and then he hated things up further with innovative packaging and marketing. But despite holding a majority of this condiments market, things went sour and the company soon found themselves in Well find out what's the dial when we talk about how Blasti