(Part 2) Reflecting on things I've heard about SEO from senior leadership

What does leadership really care about when it comes to SEO?

Will spends a lot of time talking to folks in leadership positions about what they really care about (as well as to the teams who report to them). Some of the themes Will explored are: SEO is confusing. We don't have SEO goals; We want to do things right but faster; We've been stung by SEO before. If any of these resonate with you, then listen to both Part 1 and 2!

This is Part 2. You should be able to find Part 1's audio in the show's library.

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