Ogilvy on Advertising

Ogilvy on Advertising is a 1983 book of advertising advice from award winning industry veteran David Ogilvy, the namesake of the advertising agency Ogilvy. It includes advice about working in the advertising industry, developing ads, and appealing to consumers. We discuss key insights from the book and our own experiences in advertising.

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5. Hackers & Painters

Hackers & Painters is a collection of essays by noted entrepreneur, programmer, and founder of startup incubator Y Combinator, Paul Graham. Graham touches on social, business, and cultural issues related to technology and entrepreneurship. We discuss our key takeaways from the book, pose questions to each other that it ponders, and learn about Molson's experience testifying before congress.

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4. Made in Japan: Akio Morita and Sony

Akio Morita was the co-founder of Sony and one of the most influential Japanese business people of the 20th century. We analyze his 1986 autobiography, Made in Japan. Made in Japan explains what made Sony so successful and also spends a good deal of time contrasting Japanese and American business practices. We have a wide ranging discussion on the contents of Made in Japan, and how Morita’s thoughts apply in a modern context.

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3. Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell

We analyze the 2019 book Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell. Trillion Dollar Coach is the story of a former football coach turned fortune 500 CEO, who became the mentor to some of the most notable business leaders of our time. The book, written by some of his mentees, including the former CEO of Google, Erich Schmidt, covers a brief outline of his life and his executive coaching strategies.

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2. Ross Perot: My Life & The Principles for Success

This 1996 pseudo-autobiography was written by Ross Perot during his second presidential campaign, but you won't find any politics within it. Although it's clearly written through a "please the public" lens, the focus of this book is Perot's business career. The first half tells Perot's life story through the founding of his company EDS. The second half outlines general principles for success in business.

1. High Output Management by Andy Grove

On our premiere episode, we discuss the management classic High Output Management by the late, great, former Intel CEO Andy Grove. We provide some of Andy's key takeaways regarding industrial organization, key management skills, handling employee issues, and managing meetings. We also debate how applicable some of this classic's insights are in the modern world.

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This month we read Creativity Inc. by Ed Catmull and Amy Wallace. Ed Catmull was the cofounder and longtime president of Pixar. Part memoir and part advice for managers of creatives, Creativity Inc. tells the story of Pixar from dream to animation powerhouse. Then it gets into Catmull’s strategies for managing Pixar’s creative success. We discuss the history of Pixar, our key takeaways from the book, and instances of its lessons in our own careers.

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Daymond John is best known as an investor on ABC’s Shark Tank, but he is also the award winning fashion designer who founded the multi-billion dollar brand FUBU. In The Power of Broke, Daymond explains the strategies that helped him start FUBU, with almost no resources, out of his mom’s house in Hollis, Queens. He then examines the stories of other entrepreneurs who started from nothing.

In our season 2 opener, we welcome our new co-host, Eli. We discuss the key lessons Daymond is trying to impart. Finally, we recall our favorite (and least favorite) entrepreneurship stories from the book.

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We recap the qualities of some of the books we read over the last year in Season 1 of Business Books & Co. Each of us discuss our favorite and least favorite books. We say goodbye to one of our co-hosts, but we will be back next month to start Season 2!

7. Setting the Table

Setting the Table is a 2006 autobiographical book on management in the hospitality industry by noted restaurateur Danny Meyer. It tells the story of Meyer building his restaurant empire, and recounts many of the lessons he learned along the way. We discuss key takeaways from the book, the book's applicability to management more generally, and our own experiences at Meyer's restaurants.

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