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Business Book Talk - Build a New Age Marketing Culture for Your Company – Adele Sweetwood

Build a New Age Marketing Culture for Your Company – Adele Sweetwood

Business Book Talk

02/13/17 • 44 min

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The Analytical Marketer How to Transform Your Marketing Organization by Adele Sweetwood Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leaders are grappling with issues that range from building an analytically driven marketing organization and determining the kinds of structure and...

02/13/17 • 44 min

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