BBOTM-02: “The $100 Startup” by Chris Guillebeau
11/02/15 • 62 min
It’s Chris, me and Mark for this, the second episode of Business Book of the Month. Unfortunately Colin couldn’t make it but he assures us that he’s going to be part of the gang next time!
The $100 Startup
In this month’s episode we discuss “The $100 Startup” by Chris Guillebeau. Guillebeau has travelled the world, never had a real job & met with hundreds of entrepreneurs who started their businesses with almost nothing, trying to find the common thread of success between everyone.
Top quotes from the book
A well-designed FAQ page also has another, extremely important purpose. You could call it “operation objection busting”.
Generally you should offer an incredible guarantee or no guarantee at all. A weak guarantee, or one that is unclear, can work against your credibility instead of helping it.
The goal of a good launch is not just to convert as many prospects as possible; it’s also to preserve your relationship with other prospects and increase your influence.
What if you deliberately said yes to every request unless you had a good reason not to? The next time someone asks for something, try saying yes and see where it leads to.
When you’re presented with an opportunity, don’t just think about its merits, or how busy you are. Instead, think about how it makes you feel.
The role of paid advertising in marketing has long-since changed. The vast majority of case study subjects I talked with build their customer base without any paid advertising at all; they did so largely through word of mouth.
Offer a limited range of prices: Not so many as to create confusion but enough to provide buyers with legitimate choice.
Some of the best advice is none at all.
Be careful of letting clients take your business in a direction that makes you hate your job.
The quest for personal freedom lies in the pursuit of value for others.
The most important lesson in the whole book: Don’t waste your time living someone else’s life.
Ask
What score do we give “The $100 Startup”?
Chris gave it a 9, I gave it an 8 and Mark gave it an 8.5, giving it a very respectable score of 85%.
What we’re reading next
Next up we’re going to be reading a book called “Ask” by Ryan Levesque, so make sure you’re subscribed to our email updates and we’ll keep you informed when we’ll be recording the next show.
The post BBOTM-02: “The $100 Startup” by Chris Guillebeau appeared first on Business Book of the Month.
It’s Chris, me and Mark for this, the second episode of Business Book of the Month. Unfortunately Colin couldn’t make it but he assures us that he’s going to be part of the gang next time!
The $100 Startup
In this month’s episode we discuss “The $100 Startup” by Chris Guillebeau. Guillebeau has travelled the world, never had a real job & met with hundreds of entrepreneurs who started their businesses with almost nothing, trying to find the common thread of success between everyone.
Top quotes from the book
A well-designed FAQ page also has another, extremely important purpose. You could call it “operation objection busting”.
Generally you should offer an incredible guarantee or no guarantee at all. A weak guarantee, or one that is unclear, can work against your credibility instead of helping it.
The goal of a good launch is not just to convert as many prospects as possible; it’s also to preserve your relationship with other prospects and increase your influence.
What if you deliberately said yes to every request unless you had a good reason not to? The next time someone asks for something, try saying yes and see where it leads to.
When you’re presented with an opportunity, don’t just think about its merits, or how busy you are. Instead, think about how it makes you feel.
The role of paid advertising in marketing has long-since changed. The vast majority of case study subjects I talked with build their customer base without any paid advertising at all; they did so largely through word of mouth.
Offer a limited range of prices: Not so many as to create confusion but enough to provide buyers with legitimate choice.
Some of the best advice is none at all.
Be careful of letting clients take your business in a direction that makes you hate your job.
The quest for personal freedom lies in the pursuit of value for others.
The most important lesson in the whole book: Don’t waste your time living someone else’s life.
Ask
What score do we give “The $100 Startup”?
Chris gave it a 9, I gave it an 8 and Mark gave it an 8.5, giving it a very respectable score of 85%.
What we’re reading next
Next up we’re going to be reading a book called “Ask” by Ryan Levesque, so make sure you’re subscribed to our email updates and we’ll keep you informed when we’ll be recording the next show.
The post BBOTM-02: “The $100 Startup” by Chris Guillebeau appeared first on Business Book of the Month.
Next Episode
BBOTM-03: “Ask Formula” by Ryan Levesque
It’s Chris, me and Colin for this, the second episode of Business Book of the Month. Unfortunately Mark couldn’t make it but he hopes to be back at 8.00pm GMT on the 21st December when we host the next live discussion!
Ask
In this month’s episode we discuss “Ask” by Ryan Levesque. Levesque has apparently used his Ask Formula to help build businesses in 23 different industries, generating over $100 million dollars in sales. It’s essentially a step-by-step formula to follow; to learn how to ask your subscribers about them and their background. So you as a business can deliver a much more tailored message.
Top quotes from the book
It’s about appealing to people’s sense of self-discovery and curiosity
The help you do 4 things: define your market, engage your market, refine your marketing and redeem your marketing efforts
the only incentive you want to offer is the promise of a solution to their problem
what is your #1 single biggest X challenge you’re struggling with right now?
lastly, i may want to follow up with a few people personally to learn about your situation. If you’d be open to chatting for a few minutes on the condition that I promise you not to sell you anything – please leave your name and phone number below
so you want to combine and consolidate those buckets until you’re left with, ideally three to five buckets that address 80% of your market
The Alchemist
by asking you a few questions we can help diagnose your problem, give you the solution, and even customize that solution to help your particular situation
What score do we give “Ask”?
Chris gave it a 9, I gave it an 9 and Colin gave it an 8, giving it a very good score of 87%.
What we’re reading next
Next up we’re going to be reading a book called “The Alchemist” by @paulocoelho so make sure you’re subscribed to our email updates and we’ll tell you when we go live with the next show!
The post BBOTM-03: “Ask Formula” by Ryan Levesque appeared first on Business Book of the Month.
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