14: Innovative, Fun, and Delicious

Nick Kokonas is co-owner of The Alinea Group, which includes the Michelin 3-star restaurant, Alinea, as well as Next, The Aviary, Roister and The Aviary NYC. They have also written and produced two award-winning books. Nick is the founder and CEO of Tock.com, a dynamically priced ticketing software for restaurants. Justin and Nick discuss using emotional requirements as the foundation for designing an experience, the narrative structure of a great dining experience, crying babies, service chihuahuas, music theory, vintage synthesizers and defining problems in a way that makes solving them consuming and inevitable. LINKS: alinearestaurant.com, tock.com, theaviary.com, nextrestaurant.com