
Influence
12/09/21 • 49 min
Book 12 of the Leadership Book Mastermind series is Influence by Dr. Robert Cialdini.
The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.
Watch us on the weekly Empowered Living show at noon on Thursday or on YouTube.
We’re always looking for the story of Breaking Average from the communities that we serve that the world that our listeners are involved in. If you know of a leader out there who is Breaking Average, in the way that they lead, the way that they serve their communities, their organizations, the leaders around them, we'd love for you to go to https://www.breakingaverage.com/podcast let us know of a leader that you think we should talk to as well.
Purchase the Breaking Average book by clicking here: http://bit.ly/breakaverage Connect with your Breaking Average Crew: Paul Gustavson & Rick A. Morris
Produced by Rick A. Morris with R2 Multimedia, LLC
Book 12 of the Leadership Book Mastermind series is Influence by Dr. Robert Cialdini.
The foundational and wildly popular go-to resource for influence and persuasion—a renowned international bestseller, with over 5 million copies sold—now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.
Watch us on the weekly Empowered Living show at noon on Thursday or on YouTube.
We’re always looking for the story of Breaking Average from the communities that we serve that the world that our listeners are involved in. If you know of a leader out there who is Breaking Average, in the way that they lead, the way that they serve their communities, their organizations, the leaders around them, we'd love for you to go to https://www.breakingaverage.com/podcast let us know of a leader that you think we should talk to as well.
Purchase the Breaking Average book by clicking here: http://bit.ly/breakaverage Connect with your Breaking Average Crew: Paul Gustavson & Rick A. Morris
Produced by Rick A. Morris with R2 Multimedia, LLC
Previous Episode

To Sell is Human
Book 12 of the Leadership Book Mastermind series is To Sell is Human by Daniel Pink.
From the bestselling author of Drive and A Whole New Mind, and teacher of the popular MasterClass on Sales and Persuasion, comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.
But dig deeper and a startling truth emerges:
Yes, one in nine Americans works in sales. But so do the other eight .
Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.
Watch us on the weekly Empowered Living show at noon on Thursday or on YouTube.
We’re always looking for the story of Breaking Average from the communities that we serve that the world that our listeners are involved in. If you know of a leader out there who is Breaking Average, in the way that they lead, the way that they serve their communities, their organizations, the leaders around them, we'd love for you to go to https://www.breakingaverage.com/podcast let us know of a leader that you think we should talk to as well.
Purchase the Breaking Average book by clicking here: http://bit.ly/breakaverage Connect with your Breaking Average Crew: Paul Gustavson & Rick A. Morris
Produced by Rick A. Morris with R2 Multimedia, LLC
Next Episode

4 Disciplines of Execution
Book 13 of the Leadership Book Mastermind series is The 4 Disciplines of Execution by Chris McChesney and Sean Covey.
4DX® is not theory. It is a proven set of practices that represents a new way of thinking essential to thriving in today’s competitive climate, making this 2nd Edition a book that no business leader can afford to miss.
The 4 Disciplines of Execution are used by more than 100,000 teams around the world in business, government, and education, and are changing how teams and organizations achieve their most important goals.
Watch us on the weekly Empowered Living show at noon on Thursday or on YouTube.
We’re always looking for the story of Breaking Average from the communities that we serve that the world that our listeners are involved in. If you know of a leader out there who is Breaking Average, in the way that they lead, the way that they serve their communities, their organizations, the leaders around them, we'd love for you to go to https://www.breakingaverage.com/podcast let us know of a leader that you think we should talk to as well.
Purchase the Breaking Average book by clicking here: http://bit.ly/breakaverage Connect with your Breaking Average Crew: Paul Gustavson & Rick A. Morris
Produced by Rick A. Morris with R2 Multimedia, LLC
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