Album 2 Track 27 – Tony Ponturo, CEO of Ponturo Management Group

Album 2 Track 27 – Tony Ponturo, CEO of Ponturo Management Group, Director of Industry Relations at the NYU Tisch Sports Institute for Sports Management, Media and Business where he is also an Adjunct Professor Broadway Producer for shows such as Lombardi, Magic and Bird and previously VP- Media Director, CEO of Busch Media Group and Head of Sports Marketing at Anheuser-Busch.

Hey Brand Nerds! We have a territory builder and true living sports marketing and media legend in in the BB&B virtual house today!! Tony is also a master storyteller with lots to learn including these highlights:

• Cultivate relationships, it will serve you in many ways
• Take risks, there are no rules, chart your own territory
• Know your brand- where are you with trust, reliability, authenticity and value?
• Don’t get caught in “Not invented here”
• In negotiations, two huge things to figure out:
  • What game are we playing
  • Who is Don Corleone
• Be a savant on asking questions
• With your career, follow your passion, build foundation stones, don’t rush it
• Human observation is data
• Don’t stop learning!
• Confidence in you

Here is a link to the Budweiser Clydesdale 9/11 ad referenced in the podcast

#tonyponturo #marketing #branding #sportsmarketing #budweiser #budlight #broadway #lombardi #magicbird #nyu