Font, Color, and Imagery: What You Need to Create a Cohesive Personal Brand

On this episode of Branded, Larry and Sara are joined by our first-ever guest expert, Danielle Lewis. Danielle is a graphic designer who helps businesses and entrepreneurs create a cohesive brand look. We explore the evolution of graphic design and the importance of consistency when it comes to visual elements. Danielle emphasizes that a well-designed logo is like the cherry on top of a brand, but visual elements encompass much more than that. Font, color, and imagery all contribute to the overall message and persona of a brand. We also discuss how, even without a logo, you can start developing a personal brand by taking simple steps. They share practical tips on maintaining consistency in your social media posts, finding the right balance between variety and cohesion, and creating templates that give your content room to breathe. We talk about the significance of planning your posts in advance and guiding your content creation process by visualizing your desired message or appearance. Danielle emphasizes the importance of creating a visual brand that truly reflects who you are and resonates with your target audience. In the digital age, personal branding has become more important than ever. As people seek a personal touch amidst the prevalence of artificial intelligence, developing a consistent persona and fully embodying your brand helps you stand out and make a lasting impression. Key takeaways:

1. Consistency is Key: Consistency in branding elements like font, color, and imagery is crucial for building a recognizable and memorable brand. This applies not only to logos but also to all visual content across different platforms.

2. Brand Elements: Danielle emphasizes that the three most important components of building a brand through graphic design are font, color, and imagery. These elements should be consistent to create a cohesive brand image. 3. Social Media Strategy: To create a cohesive and appealing Instagram feed, treat it like a magazine layout. Alternate between different types of posts (e.g., images, quotes, personal content) to create a visually pleasing and consistent grid. 4. Branding Beyond Logos: A strong brand image goes beyond just having a logo. Consistency in other visual elements can also create a powerful brand identity, as demonstrated by successful brands like Starbucks and McDonald's. 5. Personal Touch and Engagement: Including personal elements in your branded content can humanize your brand and make it more relatable. This can include sharing personal stories or behind-the-scenes content, as long as it aligns with your overall branding strategy. Download Danielle's free brand image guide here: https://brand.daniellelewisdesigns.com/frm/w4F9zf7tNxwukT3Y [embed]https://www.youtube.com/watch?v=QTABSm-bGrU[/embed] About Danielle Lewis Owner / CEO of Danielle Lewis Designs Danielle is the owner of Danielle Lewis Designs, and has been running her own business for 15+ years. She specializes in helping entrepreneurs with businesses big or small bring their ideas to life, whether it be with their logos or through marketing design and templates. She is a stickler for consistency and loves a good design challenge. She takes a mentor's approach to design and is forever teaching her clients how to be more effective when visually communicating their brand. If you would like to work with her check out her IG @daniellelewisdesigns https://daniellelewisdesigns.com/ https://www.instagram.com/daniellelewisdesigns/ https://www.linkedin.com/in/danielle-lewis-55a191161/