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Book Marketing Simplified

Book Marketing Simplified

Jenn Hanson-dePaula

Marketing consultant Jenn Hanson-dePaula sits down with her partner, Marcus to chat about marketing strategies and processes that can help authors connect with their readers and sell more books. Save time with marketing and spend more time writing!
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Top 10 Book Marketing Simplified Episodes

Goodpods has curated a list of the 10 best Book Marketing Simplified episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Book Marketing Simplified for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Book Marketing Simplified episode by adding your comments to the episode page.

Book Marketing Simplified - How Authors Can Plan for the New Year

How Authors Can Plan for the New Year

Book Marketing Simplified

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12/17/21 • 15 min

One of the best ways to set ourselves up for success is to create a plan with clear goals. In this episode, Jenn and Marcus discuss how authors can create a doable plan to see success. No matter if you're listening to this at the end of the year or in the middle of July, this episode will help you!

  • Assess the previous year
  • Understand the difference between dreams and goals
  • Make a list of all of your goals for the new year
  • Plan in three-month blocks using the SMART method

Links

The 5 Second Rule by Mel Robbins

Social Media resources

Newsletter resources

Book Marketing resources

Instagram Accelerator Process

Group Coaching

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Book Marketing Simplified - A Mistake That Is Costing Continued Book Sales
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11/12/21 • 13 min

Your book has a long life ahead of it - well beyond the release date. In fact, the majority of your sales will come well after the release. So why are authors struggling to keep sales alive? Jenn and Marcus dive into this and share some easy to apply tips to keep sales flowing well beyond your book's release.

  • Adjust your mindset about the launch.
  • Use your content to continue to drive book sales after the release.
  • Promote your book using systems that won't cost a dime.

Links

Instagram Accelerator Process

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Book Marketing Simplified - What Authors Can Share on Instagram Reels
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06/25/21 • 10 min

You know that you want to start using reels, but what do you actually share? What can you include in your reels? In this episode, Jenn and Marcus share how you can come up with ideas for your reels.

  • It's all about WHAT you say. HOW you say it is icing on the cake. CONTENT is the most important.
  • Identify what you want/need to talk about and make a list.
  • Go through reels to spark ideas of how you might creatively present them in reels.

LINKS: https://www.mixtusmedia.com/blog/my-secret-to-creating-successful-social-media-posts

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Book Marketing Simplified - Answering Authors' Social Media Copyright Questions
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10/01/21 • 14 min

When it comes to authors using graphics, photos, and music in our social media posts, videos, blogs, podcasts, and websites, there are some legalities you need to be aware of. Make sure you and your online presence are protected and using the right resources. In this episode, Marcus and Jenn discuss the copyright and licensing issues authors need to be aware of to stay out of trouble.

LINKS


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Book Marketing Simplified - Five Mistakes That Keep Authors from Growing an Audience
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09/03/21 • 14 min

In order to sell your book, you need an audience. Many authors that I talk to feel like if they just had more followers on social media, that would be the answer to all of their problems. But it's actually deeper than that. In today's episode, we talk about five things that are holding authors back from growing an audience and how to fix it.

  • Not having clear goals in mind
  • Not having the right mindset
  • Thinking Instagram is about promotion
  • Not focusing on engagement
  • Not having a strategy

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Book Marketing Simplified - Two Essential Elements to Include With Every Reel
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07/09/21 • 11 min

When it comes to creating reels, most of the focus is put on the actual video. While the video is important, there are two additional items authors need to include to make sure readers take action. Jenn and Marcus discuss these two items and how you can incorporate them into your plan.

LINKS

10 Reel Ideas for Authors: https://www.mixtusmedia.com/10reelideas

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Book Marketing Simplified - Instagram vs TikTok - What Should Authors Use?
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10/15/21 • 17 min

Should authors be on Instagram, TikTok or both? Jenn and Marcus discuss both outlets, Jenn shares her experience, and provides guidance so you can make an informed decision for yourself.

  • The difference between the two
  • My experience with Instagram and TikTok
  • What authors should consider

Links

Author Workshop: Turn Followers Into Book Buyers

“How Authors Can Connect with Bookstagram and BookTok Influencers”

10 Instagram Reel Ideas for Authors

Download TikTok videos without the watermark:


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Book Marketing Simplified - How to Market Your Book Without Social Media
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04/30/21 • 15 min

We've received several comments and messages from authors saying that they were intimidated by social media or didn't want to spend extra time growing an audience on the various platforms. Are there actually ways to market your book without social media?

  • Adjust your expectations (also remember publishers are expecting you to have a social presence)
  • Think about where your ideal readers are
  • Start local and grow from there
  • Think of different ways to reach a wider audience (traditional media, affiliations, speaking at events, etc.)

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Book Marketing Simplified - How We Went from Zero to Over 20,000 Followers on Instagram
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04/02/21 • 20 min

If you've ever wondered how some Instagram accounts grow a massive audience of engaged readers, this episode is for you! We are pulling back the veil and letting you in on how we grew our Instagram following to over 20,000 authentic and engaged connections. And we have a free gift to help you on your Instagram journey.

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Book Marketing Simplified - We are launching a podcast for authors!
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03/05/20 • 1 min

Co-founders of Mixtus Media, Jenn Hanson-dePaula and Marcus dePaula are launching the Book Marketing Simplifed podcast to help authors save time with their marketing so they can spend more valuable time writing.

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FAQ

How many episodes does Book Marketing Simplified have?

Book Marketing Simplified currently has 83 episodes available.

What topics does Book Marketing Simplified cover?

The podcast is about Marketing, Podcasts, Books, Arts and Business.

What is the most popular episode on Book Marketing Simplified?

The episode title 'How Authors Can Plan for the New Year' is the most popular.

What is the average episode length on Book Marketing Simplified?

The average episode length on Book Marketing Simplified is 12 minutes.

How often are episodes of Book Marketing Simplified released?

Episodes of Book Marketing Simplified are typically released every 13 days, 23 hours.

When was the first episode of Book Marketing Simplified?

The first episode of Book Marketing Simplified was released on Mar 5, 2020.

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