
Daniel Ek on Creating Spotify, Joe Rogan, AI in Music, Creators, New Products & More
11/15/24 • 17 min
Kallaway sits down with Daniel Ek (CEO/Founder of Spotify) to chat through their expansion into video and creator platform.
We explored Rogan's impact on Spotify's video strategy, Daniel's thoughts around the future of music with AI, how creators should think about Spotify in their content mix, and more!
Video Time Stamps:
0:00 Intro
1:06 Innovator’s Dilemma: How did Spotify decide to expand beyond music?
4:59 How should creators think about Spotify in their mix of content platforms?
6:29 The rise of the creative entrepreneur
8:43 What is the future of AI in music?
11:52 Skill-moat to taste-moat
13:05 The vision for Neko Health
14:52 What is Spotify working on that could be frame breaking consumer tech in the next 5-10 years?
Kallaway sits down with Daniel Ek (CEO/Founder of Spotify) to chat through their expansion into video and creator platform.
We explored Rogan's impact on Spotify's video strategy, Daniel's thoughts around the future of music with AI, how creators should think about Spotify in their content mix, and more!
Video Time Stamps:
0:00 Intro
1:06 Innovator’s Dilemma: How did Spotify decide to expand beyond music?
4:59 How should creators think about Spotify in their mix of content platforms?
6:29 The rise of the creative entrepreneur
8:43 What is the future of AI in music?
11:52 Skill-moat to taste-moat
13:05 The vision for Neko Health
14:52 What is Spotify working on that could be frame breaking consumer tech in the next 5-10 years?
Previous Episode

Kallaway's Blueprint (Week 53): How to lock in by better "defining success", the duration of stardom, chasing fame vs influence, originality vs inspired by (the content contradiction)
In this video, I share my raw thoughts on 3 creator/entrepreneur topics:
1. How to better "Define Success" to help me lock in and focus
2. The "Duration of Stardom" and whether you should chase fame vs influence
3. A common content contradiction..."originality vs inspired by"
These 3 topics came from my Blueprint Week 53 post: https://blueprint.game/p/blueprint053
What is Blueprint? I quit my job to go full-time as a creator entrepreneur 53 weeks ago. Since then, I've been writing a free weekly newsletter to share my biggest learnings, experiments, frameworks, mindset hacks, and tips for other entrepreneurs.
To read Blueprint: https://blueprint.game
To watch Blueprint: https://youtu.be/f4gV6ma1wp8
Video Time Stamps:
0:00 Intro
1:38 Defining Success
10:01 The Duration of Stardom
16:38 Content Contradiction...Original vs Inspired By
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• YouTube: https://www.youtube.com/@kallaway
• Twitter: https://twitter.com/kanekallaway
• Blueprint (creator newsletter): https://blueprint.game
• WavyWorld (free community + course for improving short-form content): https://skool.com/wavyworld
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