Blindspots with Host Ryan Sorley

Today's conversation is with Jason Smith who is the CEO and co-founder of an award-winning competitive intelligence company called Klue. Jason and his team at Klue provide a lens into your competitor's world by capturing, managing, and communicating market insights across the web. In this episode Jason expands on informative topics that he knows can help you get ahead of competitors. Learn how to get the most out of your CI data, ethical approaches to mining data, and the best way to further ingenuity in the professional world. Continuous updates to the way we handle CI that are aimed at market enlightenment will enable you and your team to win more business. Jason and everyone at Klue knows how important it is to stay at the top of your game in an industry that evolves overnight. He is passionate about the tools that himself and his team have come up with to help. So listen in and learn how to build a best-in-class competitive enablement program with this week's Blindspots guest.

Key Takeaways

💡4:37 - 7:50 Experience creates insights and furthers ingenuity in any business.

🔍📊 8:34 - 10:23 Using classification buckets to sort through unstructured CI data.

😇⛏ 10:33 - 12:15 Airing on the side of honest when searching for data. Unethical approaches to data mining reflect poorly on your companies core values.

🤷‍♀️ 13:33 - 15:28 Where does the function of CI live in an organization today?

🚀 16:00 - 18:10 Competitive enablement: The future of CI

🚚📈 19:09 - 20:48 Best practices in delivering CI data.

🤾‍♂️ 21:10 - 22:34 Capitalizing on your competitive intelligence data.

👨‍🏫 22:34 - 24:36 Building smart, digestible, and accessible CI deliverables

📝 25:14 - 26:54 New to CI? Three steps to set you up for success.

This week, Ryan sits down with Managing Partner at Software Pricing Partners, Chris Mele, who shares his knowledge in pricing and why you should develop a monetization practice. Chris tells us one of the biggest mistakes an organization can make is not to update its pricing strategy. Rolling out new pricing is complex and risky, but if done well can level up your company's growth. Luckily today, you'll learn about critical pieces of a monetization practice to help you upgrade your pricing and elevate your business.

Key Takeaways:

🧩 05:48 - 07:52 Expand beyond the price point

🗝 08:35 - 09:34 The key to build a more optimized pricing strategy

😣 10:03 - 11:10 What is the number one mistake most companies make when it comes to pricing?

💡 10:46 - 10:57 What is a monetization practice?

📣 12:34 - 14:25 The reality of discounting

📞 16:51 - 17:57 Finding the right time to discuss pricing is key

💸 19:27 - 21:06 The impact of the pandemic on pricing

🥇 21:57 - 24:54 How to leverage pricing to gain competitive edge

📚 26:57 - 29:40 Sources of intel to inform your pricing strategy

Today on Blindspots by DoubleCheck, Ryan sits down with Benjamin Humphrey to discuss how his platform, Dovetail, is revolutionizing the research field by giving users analytical superpowers and allowing them to embrace a whole new way of analyzing and consuming qualitative data to gain insights. Benjamin, Co-founder and CEO, dives right into how Dovetail began, including why they pivoted to what their platform is today and a look into how they will continue changing the research field and what can be accomplished with qualitative data. Listen now, and you'll learn how Dovetail can give you in-the-moment access to relevant research creating a ripple effect of positive change across your organization.

Key Takeaways:

✔️ 05:06 - 06:59 How Dovetail Learned From Their Customers To Become What They Are Today

📈 08:52 - 10:32 Dovetail Use Cases

👏 10:44 - 12:32 Centralising Your data in One Place To Understand The Story Your Data Tells

💥 13:06 - 15:44 Getting Accurate Insights With Text Tagging Powered By The Human Touch

⭐️ 16:44 - 17:50 How Video Capability Will Bring Your Research To The Next Level

📣 17:51 - 18:37 The Future Of Research Consumption

💸 18:59 - 24:00 How Dovetail Reduced Its Churn Rate By Tackling A Pricing Problem

🔮 24:46 - 26:53 A View Into Dovetail's Roadmap For 2022-2023

Welcome to the Blindspots podcast. This show is designed to help marketers and researchers understand just how to address blind spots in key, go-to-market areas through primary research efforts. This podcast is brought to you by DoubleCheck Research, an established leader in win/ loss and churn research and analysis with a mission to help clients improve their win rates by turning buyer insights into competitive advantage. My name's Ryan Sorley. I'm a founder, a researcher, a soon-to-be author, a husband to one, and a dad to three, and your grateful and humble podcast host. Each show, I will engage with marketing, sales, product, and competitive intelligence experts in the B2B technology space in meaningful and thought- provoking conversations with actionable strategies on how to help product marketers and those with a love for research drive value across their organizations. So make sure to check out the show and subscribe on your favorite podcast app. Thanks so much for joining us.

On this episode of Blindspots by DoubleCheck Research, Kyle Poyar is here to discuss Product-Led Growth (PLG) strategies. Kyle is the VP of Growth at OpenView, helping companies fuel growth to become market leaders. As an expert on PLG, Kyle shares what it means to be a PLG company and his knowledge on product-led growth strategies that can help you successfully impact your organization's growth rate. He gives us insight into how to make this strategy successful and what results a company can expect when committing to a PLG strategy. Listen now!

Key Takeaways:

💡 03:19 - 04:12 What Exactly is Product-Led Growth(PLG)?

🧩 05:16 - 06:13 Capturing End-User Research to Enable Your Organization's PLG Strategy

🧐 06:13 - 07:23 How Do You Scale Your End-User Research To Inform Your PLG Strategy?

🎬 08:30 - 09:40 Translating PLG Research Insights Into Concrete Actions

📐 09:53 - 11:49 The Measurable Impact After Adopting A Product-Led Strategy

😣 12:09 - 13:59 Common Challenges When Adopting A Product-Led Model

💡 14:19 - 15:52 PLG Motion Adoption: The Pandemic Created Demand For The Digital Transformation Initiative

⚖️ 17:28 - 19:04 How Product-Led Organizations' Growth Rate Compares With Other Orgs

📈 20:25 - 23:21 Noticeable Trends From OpenView's Pricing Study