7: The Convergence of Business Intelligence and the Fan Experience with Al Guido, President of the San Francisco 49ers

If your Business Intelligence team is newer, you’re probably still proving its value to your senior leadership.

But what if you could get to a point where your team no longer has to convince those executives of the value you can add? What if they were reaching out to you because they know the value that you can provide? How do you even get to that point?

Al Guido is President of the 49ers and is CEO of Elevate Sports Ventures, a best-in-class sports and entertainment consultancy. His Business Strategy & Analytics team is now at a point where department heads and even other professional sports teams come to them asking for their help in solving key issues around sales and pricing, fan engagement, operational efficiency and more.

So, how did they get there? Well, that’s exactly what Al came on this episode of Inside Sports Business Intelligence to talk about.

It's becoming increasingly difficult to make sure that you reach all of your fans, but by taking actionable and relevant inputs from the data to each department, you can create a more efficient, effective, and ultimately more profitable organization.