12: The Future of People & Tech in Live Event Marketing with Robert Thacker of AEG

Making the live event fan experience as outstanding as possible takes two things:

1) The right people 2) The right tech

At AEG, recruiting the right personnel and integrating the best technology procedures is what VP of Strategy, Digital, & Analytics, Robert Thacker, thinks about every day.

In this episode of Inside Sports Business Intelligence, I talk with Robert about:

• Handling the notable growth of his department
• Hiring for the right attitude (not necessarily skill set)
• The ups and downs of tracking 130 global budgets
• The future of live events and AI

Resources mentioned in this episode:

• Access Tickets
• Power BI
• CCPA (California Consumer Privacy Act)

You can find this interview, and many more like it, by subscribing to the Inside Sports Business Intelligence show on Apple Podcasts, or Spotify, or onour website.