Becoming A Hiring Machine

In our first-ever Tactical Tuesday episode, Sam welcomes Vivien Maron, an expert in recruitment, to discuss the intersection of recruitment and ChatGPT. Vivien emphasizes the struggle in finding great talent, which has led recruiters to focus more on developing business and client relationships. It’s in this context that the concept of Most Placeable Candidate (MPC) Marketing becomes essential.
Vivien also reveals a shift in attitude towards ChatGPT, encouraging listeners to have conversations with it and allow it to iterate instead of treating it solely as a search engine. She provides examples of how ChatGPT can be utilized, such as writing LinkedIn posts and creating email campaigns and highlights the importance of providing feedback to ChatGPT to improve depth and quality in an attempt to address some common challenges in enhancing engagement in email outreach.
AI is a tool that’s here to stay. Using it tactically to improve workflow and challenging functions is something that companies need to embrace.
Link to ChatGPT prompts used during the episode: https://docs.google.com/document/d/10U9aCmdmGVWTMdTr-RXRDv60lPJbVfFbh24tn_B-nLw/edit?usp=sharing

In the first installment of our Trending Topics series, Sam is joined again by Matt Chambers to discuss the use of AI tools in the recruitment space. They unpack the benefits of these tools, such as expediting the content creation process and improving initial outreach.
Matt shares his experience with Chat GPT and highlights the importance of treating it as a conversation for optimal results, drawing from the potential use cases for AI tools in recruitment while cautioning against adopting new technologies without considering their potential consequences.
Sam and Matt also discuss the importance of written communication in recruitment and how AI-generated outreach can save time and enhance engagement and concludes with a discussion on the future of technology in recruitment and the need for professionals to embrace it rather than fear it.

Tim Sackett joins us to discuss the importance of measuring and analyzing the recruiting funnel. He shares his experience working with Jim Levinson, head of people at Rocket Mortgage, who believed in treating hiring as a sales activity and measuring it accordingly. Sam and Tim delve into the significance of transparency and goal-setting, building trust between recruiters and hiring managers, and the role of accountability in recruitment.
Tim also addresses the need for recruiters who actively want to recruit and shares insights on how to improve the effectiveness of recruiters and the organization's talent acquisition, stressing the importance of establishing relationships with customers, whether it's through outreach, sales, or marketing activities.
Tim reminds us that when personalization efforts often fall short it can leave customers feeling like just another number. He highlights the value of prompted engagement in keeping customers invested and valued, while also urging recruiters to prioritize personal interaction rather than solely focusing on reaching quotas.

Hosts Matt Chambers and Sam Kuehnle discuss the evolution of recruiting. Matt emphasizes the importance of building tools for the end user, highlighting the issue of platforms dictating strategies that may not yield desired results. Their product, Loxo, aims to provide an ideal workflow for successful recruitment in today's world.
Matt believes their approach sets them apart in the talent intelligence platform category. Sam and Matt delve into the complexities and lack of integration in the industry that has prevented the creation of software like Loxo before. The episode explores the transition of the recruiting market from Web 1.0 to Web 2.0 to Web 3.0, as well as the use of AI and GPT in outreach campaigns, showcasing impressive results. Matt emphasizes the importance of adapting and being smarter in recruitment strategies, leveraging technology and personalization.
The duo also covers the challenges of building a new category and educating the market and the need for a recruiting CRM and the potential of AI in recruiting. The future of recruiting and the podcast's mission to improve recruitment practices are also discussed.

Welcome to Trending Topics!
Sam and Ilia dive into the world of recruitment and discuss the potential impact of the shutdown of unregistered 10DLC (Ten Digit Long Code) messaging on recruiters' outreach efforts. New FCC regulations meant to crack down on scams and spamming could mean fines if automated calls are not following the guidelines.
They discuss the importance of innovative solutions and continual improvement in the industry, comparing it to inventing better tools. Despite concerns about potential negative impacts on the SMS medium, Ilia reminds us that automated solutions can be used to alleviate the burden of manual typing while still complying with legal regulations.