B2B Insights Podcast

With CX a top priority for most B2B companies heading into 2021, we’re launching our brand new CX Masters series where we talk to the world’s greatest CX experts to give you actionable takeaways on how to create a superior customer experience.

In this first episode we talk to Colin Shaw, Founder & CEO of Beyond Philosophy. Colin has been recognized by LinkedIn as one of the “World’s Top 150 Business Influencers” and has been named in the Top 50 Customer Service Experts of the Decade.

In the second episode of our new “We Are Merkle B2B” series, Nick is joined by Christoph Becker, Global CEO & CCO at gyro. Christoph has been the driving force behind the reinvention of B2B marketing, and in his role as both CEO and CCO, has grown gyro into one of the largest, most successful B2B agencies in the world over the last 10 years. He has spent nearly 30 years building brands and creative cultures around the globe and was even inducted into the ANA’s prestigious B2B Hall of Fame. Learn more about what makes gyro different, the importance of culture, examples of recent emotions-driven B2B campaigns, and why Merkle B2B is such an exciting opportunity for the B2B industry.

In the fourth episode of our new “We Are Merkle B2B” series, Nick is joined by Ryan Vong, Founder and CEO of Digital Pi. Ryan has over twenty years of marketing experience, helping companies transform their digital marketing strategy into execution and results. He is also a pioneer in marketing automation and was one of the first Marketo Champions. Learn how Digital Pi created a bombproof culture despite never having physical offices and the business challenges faced while achieving rapid growth.

In the first episode of our new “We Are Merkle B2B” series, Nick is joined by Michael McLaren; Global CEO of Merkle B2B. Michael is a successful and dynamic business leader who has held a variety of global executive roles in the U.S., Australia, Singapore, and Japan. He has extensive experience managing integrated brand communications and over the years has worked with key global clients, including IBM, Microsoft, Intel, and Cisco. Learn more about Michael’s journey to Global CEO, the concept behind Merkle B2B, current challenges in B2B and how the B2B decision-making unit is changing.

Welcome to the B2B Insights Podcast, the show created to give b2b marketing and insights professionals the valuable insights and tactical takeaways they need to develop winning strategies. My name is Nick Hague and I’m the founder and now Head of Growth at b2b market research specialists, B2B International. Each month, I’ll be joined by expert guests as we discuss exciting new trends and opportunities, and explore pressing challenges facing b2b businesses today.