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B2B營銷講堂 - B2B 同 B2C 營銷大不同

B2B 同 B2C 營銷大不同

B2B營銷講堂

09/06/22 • 5 min

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今集會講吓B2B同B2C嘅分別。B2B marketing 的重點應該是夠 gimmick?夠貼地追到潮流?還是要在 social media 出大量內容?都不是,最重要是展示到你的「專業形象」。B2B marketing 要用專業的內容令人信服,所以我們會看到白皮書、presentation、report、統計數據等等。因為 B2B 營銷走的專家路線,跟 B2C 走朋友路線剛剛相反了。

09/06/22 • 5 min

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