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B2B營銷講堂 - 什麼是 demand generation? 什麼時候做 lead generation?

什麼是 demand generation? 什麼時候做 lead generation?

B2B營銷講堂

跟個人消費相比,企業不會進行衝動性消費,所以我們應該將自己公司,或產品定位,令企業需要作出購買決定時,會想起我們。這是一個屬於長遠的策略,所以我們需要用到demand generation 和 lead generation。

09/13/22 • 8 min

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