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Authority Alchemy with Brian Horn and Jack Mize - Digital Marketing Checklist for Local Businesses

Digital Marketing Checklist for Local Businesses

Authority Alchemy with Brian Horn and Jack Mize

03/29/16 • 41 min

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Take the red pill, and you can keep reading this post.

Or take the blue pill, leave this site, and stay in wonderland forever.

Well...that's a little dramatic, I guess.

But one of my top 5 movies, and I'm a big dork. Plus it's my site.

But seriously, digital marketing is an important tool to use no matter what kind of business you have.

However, digital marketing is something overlooked by many local businesses.

Founder of RetailMinded, Nicole Leinbach-Reyhle wrote in an article for Forbes:

Many businesses, particularly those that don’t actually sell anything online, often complain that there’s not enough time in the day to “do it all” and as a result, online marketing gets shoved to the side. Unfortunately, this isn’t how customers make decisions. The reality is consumers – likely even you – turn to the internet to discover what to do, where to go, who to buy things from and more. (@RetailMinded)

Now that you understand why digital marketing is so important to your local business, read below to learn ways to easily incorporate it into your marketing strategy:

1.) Create a Professional Site

You would think it would go without saying that your site should be professional and helpful.

However, there are so many sites out there that don’t have basic things, such as the business’s hours or location. This is just silly.

You want customers to find you, and your website is one of your biggest tools to make this happen.

We are loving Thrive Themes. Super easy to use, and very professional right out of box.

If you like this site, you can grab the template we used here.

2.) Keep Information on Your Site Up-To-Date

Make sure you provide an easy-to-navigate site that prominently features your business hours, locations and what you sell.

Also, make sure you keep those numbers and addresses up-to-date. There is nothing more aggravating than someone driving across town to find your business has moved.

Your site should also provide multiple ways to contact you.

A phone number, your social media account and an email address are just a few examples.

Finally, don’t forget the all important call-to-action.

Customers visiting your site should leave knowing why they would want to do business with you. They should also know how to take the steps necessary to get in touch with you or to come by your business.

3.) Mobile Friendly Website

If your website isn't responsive or mobile-friendly yet you are probably losing opportunities to your competitors.

As of July 2015, over 51% of Internet traffic in the United States now comes via mobile devices (mostly smart phones). That means many customers and prospects are likely having a poor experience with your brand, as non-mobile friendly websites are very difficult to browse from a phone.

Melanie Franke, in an article for GoDigital explains:

Small business owners may not be feeling an immediate sting from this, but the potential losses will only grow as more and more consumers demand effortless and easy-to-use experiences, no matter what devices they’re using and what channels they’re shopping in.

To top it off, nearly half of consumers say they won’t return to a mobile site if it doesn't load properly on their device. That gives your mobile-savvy competitors the chance to scoop up your potential customers. (@Melanie_Lewis)

Making matters even worse, Google started penalizing non-mobile friendly websites back in April of last year, so if your not mobile-friendly yet, your website's ranking on search results pages has probably dropped – meaning your businesses visibility and lead generation has also dropped.

If your organization doesn't already have a mobile responsive web design, you better get one quickly.

4.) Don’t Forget the Landing Page

Another thing to remember is the importance of landing pages. This is the first impression your visitors will have when clicking on your site.

You want to make sure that it is the best page of all with regard to local needs or wants.

Again...Thrive is awesome. This v...

03/29/16 • 41 min

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