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Authentic As F*ck with Sun Yi

Authentic As F*ck with Sun Yi

Sun Yi

Want to build a personal brand without feeling fake as f*ck? Hosted by personal branding experts Sun Yi, Authentic As F*ck Podcast brings you behind the scenes of branding a personal brand. Tune in every Monday to get practical tips and inspiration to help build your personal brand that's authentic to YOU!
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Top 10 Authentic As F*ck with Sun Yi Episodes

Goodpods has curated a list of the 10 best Authentic As F*ck with Sun Yi episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Authentic As F*ck with Sun Yi for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Authentic As F*ck with Sun Yi episode by adding your comments to the episode page.

Authentic As F*ck with Sun Yi - Danielle Ryan: Problems In Coaching & Self-Help Industry
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03/29/24 β€’ 77 min

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs and creators, hear their stories, and how these stories shaped the person.

In this episode 91 of the AAF podcast:

Comment, tag, and share with fellow enthusiasts, and don't forget to join Night Owl Nation for more storytelling adventures: https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

Chapters:

00:00:00 - Signing up Tips

00:00:01 - The Importance of Programming

00:00:03 - Unexpected Results

00:00:05 - Gaslighting

00:00:07 - Coaches Passing in the Game

00:00:10 - Buck Back to the Client

00:00:12 - Admitting as a Service Provider

00:00:14 - Misleading Marketing

00:00:16 - Failed Delivery

00:00:18 - Trying Hard Enough

00:00:21 - The Power of the Right Mindset

00:00:23 - Taking Care of Yourself

00:00:25 - Coach's Excuse

00:00:27 - Never the One to Blame

00:00:29 - Fault of the Client

00:00:31 - High-Level Manipulation

00:00:33 - Ignoring the Client

00:00:35 - Buying the Program

00:00:38 - Misled Information

00:00:40 - The Promise That Was Paid

00:00:43 - Lack of Awareness

00:00:44 - Unfulfilled Expectations

00:00:45 - Considerations before purchasing

00:00:46 - Responsibility in programming

00:00:49 - Lack of Agreement

00:00:52 - Admitting their part

00:00:55 - Wrongdoing

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

Facebook https://www.facebook.com/sun.yi.nightowls

Threads https://www.threads.net/@sun.yi

Domestika https://www.domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

Follow Danielle:

YouTube: https://www.youtube.com/@itsdanielleryan

Instagram: https://www.instagram.com/itsdanielleryan

TikTok: https://www.tiktok.com/@itsdanielleryan

Website: https://danielleryan.me

Danielle Ryan is a content marketer, strategist, and creator based in Vancouver BC. She uses her platform to create a mix of educational and commentary content teaching Canadians how to start and build their own small businesses while also calling out problematic behaviour in the business coaching industry.

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Authentic As F*ck with Sun Yi - Episode 55: Keep Getting New Clients For Your Coaching Business
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07/21/23 β€’ 89 min

Today I talked to Bianca who wants to take her business to the next level. I show her an example of a "nearly" automated system that can continue to bring her new coaching clients without spending a lot of time so she can focus on building her business.

Chapters

0:00 - Intro.

00:56 - Bianca ́s introduction & what does she do.

02:31 - How does impatience affect business?

04:07 - What is not working in Bianca ́s business?

07:19 - Bianca ́s business and her audience.

09:04 - In which area does Bianca feel stuck?

11:11 - Why is slow growth good?

14:22 - Why is revenue growth important?

18:35 - How Bianca sells her teaching services?

20:31 - The importance of money for your business.

23:32 - Sun ́s advice to Bianca.

34:18 - Why is self-confidence important for your business?

38:30 - Bianca ́s 80% & 20%

44:33 - The biggest mistakes made by entrepreneurs.

46:20 - Final tips conversation with Bianca.

01:29:10 - Outro.

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

Today ́s Guest: Accent Coach Bianca

Instagram: https://www.instagram.com/accent.coach.bianca/

Website: https://snipfeed.co/accent_coach_bianca

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Authentic As F*ck with Sun Yi - Episode 54: A Conversation About Neurodiversity, Autism, And Education
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07/14/23 β€’ 92 min

Do you ever feel like your brain works differently than others? You might be neurodivergent. In today's episode, I had a deep conversation with RΓ©e on neurodiversity, autism, and ADHD. We discuss what it's like to be "different" and how it affects our education.

0:00 - Intro

01:05 - Rée ́s introduction & what does she do

01:48 - Rée ́s story

10:29 - Conversation about ADHA & autism.

44:31 - Building a personal brand around our interest

54:26 - What it really mean build a personal brand?

56:44 - Sun ́s advice on the best way to do a Podcast

1:01:47 - Sun ́s thought about Rée ́s story

1:06:15 - The importance of being specific

1:09:28 - Homeschooling

1:10:46 - Why stupid questions are often the most important ones

1:21:34 - Sun ́s advice to Rée about the next step she should take

1:32:13 - Outro

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

Today ́s Guest: Rée

Instagram: https://www.instagram.com/theinterdisciplinarian/

Substack: https://theinterdisciplinarian.substack.com/welcome

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Authentic As F*ck with Sun Yi - Episode 39: Nuances Of Authenticity, Privacy, Censorship And Cancel Culture
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03/31/23 β€’ 80 min

This was a super interesting episode. We got into more philosophical conversation rather than the usual entrepreneurship conversation.

Chapters:

0:00 - Intro.

00:46 - Joe's introduction.

02:21 - Is authenticity also for corporate brands?

11:09 - When being authentic offends others

19:00 - Am I being authentic or just an asshole

21:58 - Languages evolve

23:40 - Only "you" know if you're being authentic

27:52 - Being private is not being inauthentic

32:20 - Does politically correctness lead to dictatorship?

35:55 - People forgive mistakes, but not lies

37:55 - Don't judge anyone

42:23 - Being authentic is a negotiation with society

47:21 - Sun's advice on perfectionism

56:04 - Everything you think is right is wrong

59:27 - The untold truth about innovation

01:07:49 - Ego kills most businesses

01:13:12 - Sun's final advice: be a specialist first

01:20:28 - Outro

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

Today's Guests:

Joe Bianchino: https://www.instagram.com/joe_bianchino/

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Authentic As F*ck with Sun Yi - Episode 31: Finding The Right Audience & Lesson For Your Story
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01/20/23 β€’ 55 min

Today we dive deep into stories from 2 entrepreneurs and figure out the real lesson of the story and how to best tell the story.

Chapters:

0:00 - Intro

0:48 - Ruta ́s Introduction

1:18 - Ruta's story

3:39 - Digging into the story for more information

13:57 - How we got to the right answer/lesson

15:29 - Sun's version of Ruta's story

17:44 - How can we apply this on our own stories?

20:58 - How should I tell this story to an audience?

25:11 - How can I find more stories?

30:11 - Candia's introduction

30:52 - Candia's story

36:18 - How to stick to ONE story

37:30 - Right story for the right audience

46:55 - Candia has an "a-ha" moment

48:14 - Sun's version of Candia's story

53:10 - Advice for spiritual leaders

54:20 - Candia shout out Night Owl Nation πŸ¦‰

55:16 - Outro

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn

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Authentic As F*ck with Sun Yi - Episode 30: Finding Balance, Storytelling Tips, And Meaning Of Freedom
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01/13/23 β€’ 52 min

This is a super helpful conversation for people who have some business experience already. Many of us plateau in our business, lose passion, or our mojo. We talk about some nuanced topics that can help you bring your business and career to the next level.

Chapters:

0:00 - Intro

0:51 - Jaishree's question

4:27 - We dig a little deeper into Jaishree ́s question

10:19 - Jaishree's real struggle is self doubt

12:03 - What every yogi goes through

15:30 - Balancing purpose with business

20:59 - How Sun found balance with his wife Gigi

24:35 - You can't scale unless you give up control

26:48 - Roe's question

27:50 - Why "money doesn't make you happy" is a boring story

29:53 - How do you make it interesting?

38:01 - Most entrepreneurs don't want freedom

46:00 - Discussion panel

51:19 - Where you can find Jaishree and Roe

52:22 - Outro

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://www.linkedin.com/in/sunyi-nig...

Today ́s Guests:

Jaishree:

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Authentic As F*ck with Sun Yi - Episode 23: How Technology Affects Our Relationship With People
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07/30/22 β€’ 56 min

This week, we talk about how technology affects how we build relationships and how that affects the younger generation.

0:00 - Healthcare is f'd up

9:03 - What projects Sun enjoys working on

12:25 - Dealing with people who's not at your level

18:50 - Young people don't know what they don't know

26:50 - Why remote work won't work

31:53 - Benefits of a team working in person

37:00 - Why it's harder to build relationships now

42:45 - Why do we build fake relationships?

45:00 - Nature vs nurture

47:40 - Letterman and authenticity

Website: https://sunyi.co/podcast/

Sun's Instagram: @sun.yi

Elizabeth's Instagram: @elizabethbrodywaite

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Authentic As F*ck with Sun Yi - Episode 17: There’s No Right or Wrong When Ego Disappears
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05/18/22 β€’ 61 min

We're back after a loooong break and in this episode, we talk about: 0:00 - Introduction 0:38 - Is invasion of privacy overrated 6:31 - Do we have moral obligations 17:17 - Marketers target naive people 28:54 - Being present and intentional listening 39:01 - Handling ego in uncomfortable conversations 51:45 - Is there such thing as right or wrong Watch this episode on YouTube: https://youtu.be/YVRdEbWhRX8 Website: https://sunyi.co/podcast/ Sun's Instagram: @sun.yi Elizabeth's Instagram: @elizabethbrodywaite
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Authentic As F*ck with Sun Yi - Michael Janda: How To Build An Agency Or Freelance Business
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12/11/24 β€’ 84 min

Watch Episode 126 Trailer here: https://www.instagram.com/p/DDe-F-gR8ba/

Michael Janda is an award-winning creative director, author, educator, and the founder of the creative agency Riser. I asked Michael about the ins and outs of growing a successful freelance career or an agency as a creative entrepreneur. He also talked about the impact of a personal brand as a creative and how much it can actually impact your career.

Chapters:

00:00 Getting Your First Client

02:40 Diverse Paths to Freelancing

05:33 Crafting Your Message

08:32 Niche Experimentation

11:40 The Importance of Relationships

14:24 Building Trust with Clients

17:14 Leveraging Existing Relationships

20:15 The Role of Introversion in Freelancing

22:59 Finding Your Place in the Industry

30:19 Client Engagement and Communication

32:07 Navigating Partnerships and Leadership

33:46 Balancing Creativity and Business

35:43 Decision-Making in Business

37:24 Profit vs. Portfolio Projects

39:06 Investing in Relationships

41:25 The Importance of Face-to-Face Interaction

44:15 Building Trust Through Relationships

45:11 The Power of Personal Branding

53:20 Transitioning to Education and Course Creation

59:19 Overcoming Fear and Embracing Implementation

01:04:39 The Role of Ambition in Creative Success

01:09:53 Transitioning from Freelancer to Business Owner

01:15:06 The Impact of COVID on Personal Branding and Content Creation

Follow Michael : @morejanda

Instagram: https://www.instagram.com/morejanda/

LinkedIn: https://www.linkedin.com/in/morejanda/

TikTok: https://www.tiktok.com/@mostjanda

X: https://x.com/morejanda

Homepage: https://michaeljanda.com/

Follow me: @SunYiCo

Homepage: https://sunyi.co

Night Owl Nation: https://sunyi.co/night-owl-nation/

Instagram: https://instagram.com/sun.yi

TikTok: https://tiktok.com/@_sun.yi

Twitter: https://twitter.com/_sun_yi

LinkedIn: https://linkedin.com/in/sunyi-nightowls/

Facebook: https://facebook.com/sun.yi.nightowls

Threads: https://threads.net/@sun.yi

Storytelling Course: https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

***

πŸ’œ Leave a review on Apple Podcasts

https://podcasts.apple.com/us/podcast/authentic-as-f-ck-with-sun-yi/id1527964267

🟒 Leave a rating on Spotify

https://open.spotify.com/show/5cgz2J6yGP9OAzMYutaL3u?si=4b18cfbb22fc4593

#freelancing #freelance #relationshipmarketing #nichemarketing #creativeentrepreneur #creativebusiness #personalbranding #sales #agency #coursecreators #education #design #designer

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Authentic As F*ck with Sun Yi - How To Prove Your Ideas Using Storytelling (Part Two)
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03/08/24 β€’ 66 min

Join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

Chapters:

00:00:00 - Society's Perspective

00:00:02 - Life experiences

00:00:04 - Creation of a Credit System

00:00:06 - Deciding on a Plan

00:00:08 - Time Management and Productivity

00:00:10 - An Effort to Help

00:00:12 - Getting Back from Someone

00:00:14 - Accounting for All

00:00:16 - The Ledger in Our Head

00:00:18 - Who We're Supposed to Help

00:00:19 - Living Our Best Life

00:00:21 - Calculating Behavior

00:00:23 - My Beliefs

00:00:25 - Naivety and Self-Reflection

00:00:28 - Thoughts and Ideas

00:00:31 - Critical Thinking

00:00:34 - Helping Myself Stay Open

00:00:37 - Embracing Different Perspectives

00:00:39 - Implementing Personal Filters

00:00:44 - Starting A Subscription Based Business

Follow me:

Website: http://sunyi.co/

Instagram: https://instagram.com/sun.yi

TikTok https://tiktok.com/@_sun.yi

Twitter https://twitter.com/_sun_yi

LinkedIn https://www.linkedin.com/in/sunyi-nightowls/

Facebook https://www.facebook.com/sun.yi.nightowls

Threads https://www.threads.net/@sun.yi

Domestika https://www.domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

Follow Jelena:

Instagram: https://www.instagram.com/jelena.spremo/

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FAQ

How many episodes does Authentic As F*ck with Sun Yi have?

Authentic As F*ck with Sun Yi currently has 130 episodes available.

What topics does Authentic As F*ck with Sun Yi cover?

The podcast is about Marketing, Entrepreneurship, Podcasts and Business.

What is the most popular episode on Authentic As F*ck with Sun Yi?

The episode title 'Episode 75: How To Turn A Side Hustle Into A Full Time Business' is the most popular.

What is the average episode length on Authentic As F*ck with Sun Yi?

The average episode length on Authentic As F*ck with Sun Yi is 87 minutes.

How often are episodes of Authentic As F*ck with Sun Yi released?

Episodes of Authentic As F*ck with Sun Yi are typically released every 7 days.

When was the first episode of Authentic As F*ck with Sun Yi?

The first episode of Authentic As F*ck with Sun Yi was released on Aug 17, 2020.

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