
Authentic As F*ck with Sun Yi
Sun Yi
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Danielle Ryan: Problems In Coaching & Self-Help Industry
Authentic As F*ck with Sun Yi
03/29/24 β’ 77 min
Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs and creators, hear their stories, and how these stories shaped the person.
In this episode 91 of the AAF podcast:
Comment, tag, and share with fellow enthusiasts, and don't forget to join Night Owl Nation for more storytelling adventures: https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.
Chapters:
00:00:00 - Signing up Tips
00:00:01 - The Importance of Programming
00:00:03 - Unexpected Results
00:00:05 - Gaslighting
00:00:07 - Coaches Passing in the Game
00:00:10 - Buck Back to the Client
00:00:12 - Admitting as a Service Provider
00:00:14 - Misleading Marketing
00:00:16 - Failed Delivery
00:00:18 - Trying Hard Enough
00:00:21 - The Power of the Right Mindset
00:00:23 - Taking Care of Yourself
00:00:25 - Coach's Excuse
00:00:27 - Never the One to Blame
00:00:29 - Fault of the Client
00:00:31 - High-Level Manipulation
00:00:33 - Ignoring the Client
00:00:35 - Buying the Program
00:00:38 - Misled Information
00:00:40 - The Promise That Was Paid
00:00:43 - Lack of Awareness
00:00:44 - Unfulfilled Expectations
00:00:45 - Considerations before purchasing
00:00:46 - Responsibility in programming
00:00:49 - Lack of Agreement
00:00:52 - Admitting their part
00:00:55 - Wrongdoing
Follow me:
Website: http://sunyi.co/
Instagram: https://instagram.com/sun.yi
TikTok https://tiktok.com/@_sun.yi
Twitter https://twitter.com/_sun_yi
LinkedIn https://www.linkedin.com/in/sunyi-nightowls/
Facebook https://www.facebook.com/sun.yi.nightowls
Threads https://www.threads.net/@sun.yi
Domestika https://www.domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi
Follow Danielle:
YouTube: https://www.youtube.com/@itsdanielleryan
Instagram: https://www.instagram.com/itsdanielleryan
TikTok: https://www.tiktok.com/@itsdanielleryan
Website: https://danielleryan.me
Danielle Ryan is a content marketer, strategist, and creator based in Vancouver BC. She uses her platform to create a mix of educational and commentary content teaching Canadians how to start and build their own small businesses while also calling out problematic behaviour in the business coaching industry.

Episode 55: Keep Getting New Clients For Your Coaching Business
Authentic As F*ck with Sun Yi
07/21/23 β’ 89 min
Today I talked to Bianca who wants to take her business to the next level. I show her an example of a "nearly" automated system that can continue to bring her new coaching clients without spending a lot of time so she can focus on building her business.
Chapters
0:00 - Intro.
00:56 - Bianca Μs introduction & what does she do.
02:31 - How does impatience affect business?
04:07 - What is not working in Bianca Μs business?
07:19 - Bianca Μs business and her audience.
09:04 - In which area does Bianca feel stuck?
11:11 - Why is slow growth good?
14:22 - Why is revenue growth important?
18:35 - How Bianca sells her teaching services?
20:31 - The importance of money for your business.
23:32 - Sun Μs advice to Bianca.
34:18 - Why is self-confidence important for your business?
38:30 - Bianca Μs 80% & 20%
44:33 - The biggest mistakes made by entrepreneurs.
46:20 - Final tips conversation with Bianca.
01:29:10 - Outro.
Follow me:
Website: http://sunyi.co/
Instagram: https://instagram.com/sun.yi
TikTok https://tiktok.com/@_sun.yi
Twitter https://twitter.com/_sun_yi
LinkedIn https://www.linkedin.com/in/sunyi-nightowls/
Today Μs Guest: Accent Coach Bianca
Instagram: https://www.instagram.com/accent.coach.bianca/
Website: https://snipfeed.co/accent_coach_bianca

Episode 54: A Conversation About Neurodiversity, Autism, And Education
Authentic As F*ck with Sun Yi
07/14/23 β’ 92 min
Do you ever feel like your brain works differently than others? You might be neurodivergent. In today's episode, I had a deep conversation with RΓ©e on neurodiversity, autism, and ADHD. We discuss what it's like to be "different" and how it affects our education.
0:00 - Intro
01:05 - RΓ©e Μs introduction & what does she do
01:48 - RΓ©e Μs story
10:29 - Conversation about ADHA & autism.
44:31 - Building a personal brand around our interest
54:26 - What it really mean build a personal brand?
56:44 - Sun Μs advice on the best way to do a Podcast
1:01:47 - Sun Μs thought about RΓ©e Μs story
1:06:15 - The importance of being specific
1:09:28 - Homeschooling
1:10:46 - Why stupid questions are often the most important ones
1:21:34 - Sun Μs advice to RΓ©e about the next step she should take
1:32:13 - Outro
Follow me:
Website: http://sunyi.co/
Instagram: https://instagram.com/sun.yi
TikTok https://tiktok.com/@_sun.yi
Twitter https://twitter.com/_sun_yi
LinkedIn https://www.linkedin.com/in/sunyi-nightowls/
Today Μs Guest: RΓ©e
Instagram: https://www.instagram.com/theinterdisciplinarian/
Substack: https://theinterdisciplinarian.substack.com/welcome

Episode 39: Nuances Of Authenticity, Privacy, Censorship And Cancel Culture
Authentic As F*ck with Sun Yi
03/31/23 β’ 80 min
This was a super interesting episode. We got into more philosophical conversation rather than the usual entrepreneurship conversation.
Chapters:
0:00 - Intro.
00:46 - Joe's introduction.
02:21 - Is authenticity also for corporate brands?
11:09 - When being authentic offends others
19:00 - Am I being authentic or just an asshole
21:58 - Languages evolve
23:40 - Only "you" know if you're being authentic
27:52 - Being private is not being inauthentic
32:20 - Does politically correctness lead to dictatorship?
35:55 - People forgive mistakes, but not lies
37:55 - Don't judge anyone
42:23 - Being authentic is a negotiation with society
47:21 - Sun's advice on perfectionism
56:04 - Everything you think is right is wrong
59:27 - The untold truth about innovation
01:07:49 - Ego kills most businesses
01:13:12 - Sun's final advice: be a specialist first
01:20:28 - Outro
Follow me:
Website: http://sunyi.co/
Instagram: https://instagram.com/sun.yi
TikTok https://tiktok.com/@_sun.yi
Twitter https://twitter.com/_sun_yi
LinkedIn https://www.linkedin.com/in/sunyi-nightowls/
Today's Guests:
Joe Bianchino: https://www.instagram.com/joe_bianchino/

Episode 31: Finding The Right Audience & Lesson For Your Story
Authentic As F*ck with Sun Yi
01/20/23 β’ 55 min
Today we dive deep into stories from 2 entrepreneurs and figure out the real lesson of the story and how to best tell the story.
Chapters:
0:00 - Intro
0:48 - Ruta Μs Introduction
1:18 - Ruta's story
3:39 - Digging into the story for more information
13:57 - How we got to the right answer/lesson
15:29 - Sun's version of Ruta's story
17:44 - How can we apply this on our own stories?
20:58 - How should I tell this story to an audience?
25:11 - How can I find more stories?
30:11 - Candia's introduction
30:52 - Candia's story
36:18 - How to stick to ONE story
37:30 - Right story for the right audience
46:55 - Candia has an "a-ha" moment
48:14 - Sun's version of Candia's story
53:10 - Advice for spiritual leaders
54:20 - Candia shout out Night Owl Nation π¦
55:16 - Outro
Follow me:
Website: http://sunyi.co/
Instagram: https://instagram.com/sun.yi
TikTok https://tiktok.com/@_sun.yi
Twitter https://twitter.com/_sun_yi

Episode 30: Finding Balance, Storytelling Tips, And Meaning Of Freedom
Authentic As F*ck with Sun Yi
01/13/23 β’ 52 min
This is a super helpful conversation for people who have some business experience already. Many of us plateau in our business, lose passion, or our mojo. We talk about some nuanced topics that can help you bring your business and career to the next level.
Chapters:
0:00 - Intro
0:51 - Jaishree's question
4:27 - We dig a little deeper into Jaishree Μs question
10:19 - Jaishree's real struggle is self doubt
12:03 - What every yogi goes through
15:30 - Balancing purpose with business
20:59 - How Sun found balance with his wife Gigi
24:35 - You can't scale unless you give up control
26:48 - Roe's question
27:50 - Why "money doesn't make you happy" is a boring story
29:53 - How do you make it interesting?
38:01 - Most entrepreneurs don't want freedom
46:00 - Discussion panel
51:19 - Where you can find Jaishree and Roe
52:22 - Outro
Follow me:
Website: http://sunyi.co/
Instagram: https://instagram.com/sun.yi
TikTok https://tiktok.com/@_sun.yi
Twitter https://twitter.com/_sun_yi
LinkedIn https://www.linkedin.com/in/sunyi-nig...
Today Μs Guests:

Episode 23: How Technology Affects Our Relationship With People
Authentic As F*ck with Sun Yi
07/30/22 β’ 56 min
This week, we talk about how technology affects how we build relationships and how that affects the younger generation.
0:00 - Healthcare is f'd up
9:03 - What projects Sun enjoys working on
12:25 - Dealing with people who's not at your level
18:50 - Young people don't know what they don't know
26:50 - Why remote work won't work
31:53 - Benefits of a team working in person
37:00 - Why it's harder to build relationships now
42:45 - Why do we build fake relationships?
45:00 - Nature vs nurture
47:40 - Letterman and authenticity
Website: https://sunyi.co/podcast/
Sun's Instagram: @sun.yi
Elizabeth's Instagram: @elizabethbrodywaite

Episode 17: Thereβs No Right or Wrong When Ego Disappears
Authentic As F*ck with Sun Yi
05/18/22 β’ 61 min

Michael Janda: How To Build An Agency Or Freelance Business
Authentic As F*ck with Sun Yi
12/11/24 β’ 84 min
Watch Episode 126 Trailer here: https://www.instagram.com/p/DDe-F-gR8ba/
Michael Janda is an award-winning creative director, author, educator, and the founder of the creative agency Riser. I asked Michael about the ins and outs of growing a successful freelance career or an agency as a creative entrepreneur. He also talked about the impact of a personal brand as a creative and how much it can actually impact your career.
Chapters:
00:00 Getting Your First Client
02:40 Diverse Paths to Freelancing
05:33 Crafting Your Message
08:32 Niche Experimentation
11:40 The Importance of Relationships
14:24 Building Trust with Clients
17:14 Leveraging Existing Relationships
20:15 The Role of Introversion in Freelancing
22:59 Finding Your Place in the Industry
30:19 Client Engagement and Communication
32:07 Navigating Partnerships and Leadership
33:46 Balancing Creativity and Business
35:43 Decision-Making in Business
37:24 Profit vs. Portfolio Projects
39:06 Investing in Relationships
41:25 The Importance of Face-to-Face Interaction
44:15 Building Trust Through Relationships
45:11 The Power of Personal Branding
53:20 Transitioning to Education and Course Creation
59:19 Overcoming Fear and Embracing Implementation
01:04:39 The Role of Ambition in Creative Success
01:09:53 Transitioning from Freelancer to Business Owner
01:15:06 The Impact of COVID on Personal Branding and Content Creation
Follow Michael : @morejanda
Instagram: https://www.instagram.com/morejanda/
LinkedIn: https://www.linkedin.com/in/morejanda/
TikTok: https://www.tiktok.com/@mostjanda
Homepage: https://michaeljanda.com/
Follow me: @SunYiCo
Homepage: https://sunyi.co
Night Owl Nation: https://sunyi.co/night-owl-nation/
Instagram: https://instagram.com/sun.yi
TikTok: https://tiktok.com/@_sun.yi
Twitter: https://twitter.com/_sun_yi
LinkedIn: https://linkedin.com/in/sunyi-nightowls/
Facebook: https://facebook.com/sun.yi.nightowls
Threads: https://threads.net/@sun.yi
Storytelling Course: https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi
***
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#freelancing #freelance #relationshipmarketing #nichemarketing #creativeentrepreneur #creativebusiness #personalbranding #sales #agency #coursecreators #education #design #designer

How To Prove Your Ideas Using Storytelling (Part Two)
Authentic As F*ck with Sun Yi
03/08/24 β’ 66 min
Join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.
Chapters:
00:00:00 - Society's Perspective
00:00:02 - Life experiences
00:00:04 - Creation of a Credit System
00:00:06 - Deciding on a Plan
00:00:08 - Time Management and Productivity
00:00:10 - An Effort to Help
00:00:12 - Getting Back from Someone
00:00:14 - Accounting for All
00:00:16 - The Ledger in Our Head
00:00:18 - Who We're Supposed to Help
00:00:19 - Living Our Best Life
00:00:21 - Calculating Behavior
00:00:23 - My Beliefs
00:00:25 - Naivety and Self-Reflection
00:00:28 - Thoughts and Ideas
00:00:31 - Critical Thinking
00:00:34 - Helping Myself Stay Open
00:00:37 - Embracing Different Perspectives
00:00:39 - Implementing Personal Filters
00:00:44 - Starting A Subscription Based Business
Follow me:
Website: http://sunyi.co/
Instagram: https://instagram.com/sun.yi
TikTok https://tiktok.com/@_sun.yi
Twitter https://twitter.com/_sun_yi
LinkedIn https://www.linkedin.com/in/sunyi-nightowls/
Facebook https://www.facebook.com/sun.yi.nightowls
Threads https://www.threads.net/@sun.yi
Domestika https://www.domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi
Follow Jelena:
Instagram: https://www.instagram.com/jelena.spremo/
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FAQ
How many episodes does Authentic As F*ck with Sun Yi have?
Authentic As F*ck with Sun Yi currently has 130 episodes available.
What topics does Authentic As F*ck with Sun Yi cover?
The podcast is about Marketing, Entrepreneurship, Podcasts and Business.
What is the most popular episode on Authentic As F*ck with Sun Yi?
The episode title 'Episode 75: How To Turn A Side Hustle Into A Full Time Business' is the most popular.
What is the average episode length on Authentic As F*ck with Sun Yi?
The average episode length on Authentic As F*ck with Sun Yi is 87 minutes.
How often are episodes of Authentic As F*ck with Sun Yi released?
Episodes of Authentic As F*ck with Sun Yi are typically released every 7 days.
When was the first episode of Authentic As F*ck with Sun Yi?
The first episode of Authentic As F*ck with Sun Yi was released on Aug 17, 2020.
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