Insurance Advertising – A Balancing Act between Creativity and Compliance

Creative spirits live in the marketing and advertising realm, and they want to use all their powers to tell the world about their great products and what they can do for the customer. Many times, these creative spirits battle with what they affectionately call “The Sales Prevention Unit” – or the compliance area- because in the ‘real’ world, insurance advertising is regulated both on the federal and state level – not to mention what the company’s brand standards might be. It is up to the Compliance Professional to guide these creative spirits to find a way to fulfill their marketing and advertising desires while still being in compliance with the laws. This requires the Compliance Professional to be creative, resourceful and a good listener – because sometimes the creative spirits don’t really need an entire universe – maybe a single star will do. Our podcast will go over the laws and regulations which govern different products, and give you tips and ideas on how to communicate with the creative spirits and ways to guide them in their journey.

Featuring: Randa Zalman, President & CEO, Insurance Marketing Institute
Katie Gurnett, Physicians Mutual Insurance Company