What 99% of Accountants Miss Reviewing Your Business by Greg Crabtree

08/10/23 • 56 min

Accounting encompasses more than mere financial statements and tax preparation, as mentioned by today’s guest on Ask an Expert. Greg Crabtree serves as a partner at the accounting services firm Carr, Briggs and Ingram. He holds a reputation as an international speaker and acclaimed author, known for his work titled "Simple Numbers."
Greg's perspective centers on the idea that accounting can serve as a potent tool to aid owners and management in effectively operating businesses. It further facilitates enhancing profits and reinvestment in business operations.
From assessing labor efficiency ratios to evaluating capital profit reinvestment, there are uncomplicated yet profound ways to harness the potential of accounting for business management.
Greg has encapsulated these concepts and metrics in his publication, "Simple Numbers." He is also on the verge of unveiling his upcoming book, "Simple Numbers 2.0," delving into even more insightful methods to harness intelligent accounting techniques.
Finally, as many of you are aware, I am consistently intrigued by the strategies and content creation approaches of business owners. Regarding writing, Greg shares his approach of retreating for a weekend with a goal of producing 5,000 words, ensuring he remains on course. However, it's his philosophy of aspiring to change the world rather than focusing solely on marketing that has allowed him to achieve both objectives.

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How to Simplify Your Marketing w/ A One-Page Plan by Allan Dib

Allan Dib, author of the wildly popular book “The 1-Page Marketing Plan” comes on the show and shares a ton of useful information so get ready to take notes. Allan’s background is in technology, but he learned a valuable lesson early on that even if you’re the best in your industry if you’re not also very good at marketing you’re going to struggle.
“A dollar from your ideal customer is much more valuable than a dollar from just any random customer even though your bank manager will tell you they’re equal, they’re not equal it’s the principle of the unequal dollar”
Allan Dib
Allan then dove head-first into marketing realizing that there had to be a better way, and the 1-Page Marketing Plan was born. Allan and his company at Success Wise have used this to help countless businesses simplify, and more importantly, get more out of their marketing.
Today he shares specific marketing strategies from strategic targeting, improving the customer experience, and then how you turn those happy customers into referral channels. He also shares the importance, and the technique, to developing a good team for your business. Finally, we talk about the importance of augmenting your marketing vs. strictly automating your marketing.

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Why Customer Experience Matters More Today by Nate Brown

In this enlightening episode, join us as Nate Brown, the Chief Experience Officer at Officium Labs, delves into the often underestimated realm of customer experience (CX). With a wrestling belt award adorning his office wall as a testament to his CX prowess, Nate brings a wealth of insights to the table.
Having honed his skills on the front lines and sought guidance from CX mentors, Nate has transformed into a sought-after thought leader. Tune in to discover how to assess your own customer experience, navigate the nuances between transactional and recurring business models, and effectively engage senior leadership (hint: leaders need not be at the forefront of support).
Nate's wisdom extends to marketing too – learn why aligning marketing messages with actual customer experiences trumps embellishment. And don't miss his poignant revelation about prioritizing employee experience over CX. A personal anecdote underscores the critical role of front-line employees in shaping exceptional customer interactions.
Join Nate as he unveils the layers of CX intricacies, redefining your understanding of this pivotal business facet. 🎧🚀