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Ask an Expert by Propelo - The Power of Storytelling, Empathy and Video by Sasha Strauss

The Power of Storytelling, Empathy and Video by Sasha Strauss

09/08/22 • 58 min

Ask an Expert by Propelo

Sasha Strauss shares his insights on several topics from brand strategies, meaningful customer communication through storytelling, corporate responsibility, the value of being empathetic, and how valuable video can be moving forward for companies. Sasha is a USC professor and the Founder and Managing Partner at Innovation Protocol, a branding and strategy firm working with companies from Google, Paypal, Nestle, and more. He’s also an incredibly genuine and insightful speaker, having spoken at hundreds of events worldwide.

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Sasha Strauss shares his insights on several topics from brand strategies, meaningful customer communication through storytelling, corporate responsibility, the value of being empathetic, and how valuable video can be moving forward for companies. Sasha is a USC professor and the Founder and Managing Partner at Innovation Protocol, a branding and strategy firm working with companies from Google, Paypal, Nestle, and more. He’s also an incredibly genuine and insightful speaker, having spoken at hundreds of events worldwide.

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