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Art of the Kickstart - Forward-Thinking Footwear Taking a Big Step Towards a Zero-Carbon Future

Forward-Thinking Footwear Taking a Big Step Towards a Zero-Carbon Future

Art of the Kickstart

09/25/19 • 24 min

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For this episode of Art of the Kickstart, we caught up with Aaron Roubitchek, founder of Ponto (formerly Loafs), and creator of The Pacific, the ultimate all-day shoe. Tune in to learn more about how he approached developing and manufacturing an eco-friendly and sustainable product as a first-time entrepreneur. Topics Discussed and Key Crowdfunding Takeaways Deciding to take the plunge as an entrepreneur Fighting the war on fast fashion while making a sustainable product Tips for making an eco-friendly product What to keep in mind as you move into the assembly and product development phase The benefits of launching a footwear product on Kickstarter Storyboarding and scripting a campaign video that converts while promoting the company ethos Why he chose to work with Enventys Partners and how he selected them from other crowdfunding agencies Links The Pacific on Kickstarter Start With Why Losing My Virginity by Richard Branson Zen and the Art of Motorcycle Maintenance: An Inquiry Into Values The Alchemist Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full-service, turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over a hundred million dollars for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by BackerKit and the Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now, let’s get on with the show. Welcome to another edition of Art of the Kickstart. Today, I am joined with Aaron Roubitchek, founder and CEO of Loafs. Aaron, thank you so much for being on the show today. Aaron Roubitchek: Hey, how are you doing? Thanks for having me. Roy Morejon: Yeah, really honored to have you. I’m really excited about this project and any kind of project that we get to work on that’s eco-friendly. So with the shoes that you’ve created, made it entirely of recycled materials such as algae-based foam and chrome-free recycled leather. Really excited to talk today about where the inspiration came from and what inspired you to truly create Loafs. So, if you would, take us on the journey back of where the inspiration began. Aaron Roubitchek: Yeah. It’s from one form of anxiety to another. So it started about a year ago in June of 2018. I had started a company in a past life. I was actually in the Accelerator Program when I went to UCLA for something completely unrelated to this, which kind of sparked my desire to always get in entrepreneurship. But that was when I was at the age of like 21, 22, just kind of wanted to take a step back. Since then, my career has all been centered around technology. We spent about a year and a half at LinkedIn and the business rotational program, and then I’ve been at Google now for about two and a half years. But going back about a year ago, I believe it was May or June of 2018, something just didn’t feel right at work. I really liked my job,

09/25/19 • 24 min

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