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Art of the Kickstart

Art of the Kickstart

Roy Morejon of Art of the Kickstart and Enventys Partners interviews successful entrepreneurs and creators of popular crowdfunding campaigns on Kickstarter and Indiegogo to find out the keys to a successful project. The weekly show consists of a series of high-performing guests offering actionable advice paired with Morejon’s insight from raising millions for crowdfunding clients with Command Partners.
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For this episode of Art of the Kickstart, we caught up with Clyde Snodgrass, founder of Vino Novo, the wine-enhancing solution. Tune in to learn more about how he used his product development background, networking abilities and entrepreneurial skills to bring his product to life. Topics Discussed and Key Crowdfunding Takeaways How to build a team and network as an entrepreneur Incorporating voice control into a crowdfunding project and weighing the necessity of building an additional app What to consider when determining potential stretch goals How he gathered user feedback and tested his product through grassroots efforts before venturing into crowdfunding What he took into consideration when determining the best crowdfunding agency for his business and his product Links Vino Novo on Kickstarter Dark Matter Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Transcript View this episode's transcript Roy: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over $100 million for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by BackerKit, and The Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save and buy awesome products. It is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. Now let’s get on with the show. Welcome to another edition of art of the kickstart. Today I am joined with Clyde Snodgrass, founder of Vino Novo. Clyde, thank you so much for joining us today. Clyde: Thanks for having me, Roy. Roy: I’m really excited about this innovation and obviously to talk to you about it. I’ve become a winer, I don’t even know what they call, wine snob, something like that, a person who enjoys wine these days. Red wine is certainly my flavor, especially coming into the winter months. I’m really excited about talking about this innovation that you’ve created. Give our audience a little bit of the background of where does this start, what’s your background and what inspired you to create, Vino Novo. Clyde: Sure. The idea came from a physics journal that I read back in 2008. I was... I’m still a big nerd, but I was a really, really big nerd back in high school and college. Physics really fascinated me. Sometimes I can’t sleep. I’ll just go down go down the rabbit hole of the internet. I found a paper written by three physicists out in China, the university [inaudible 00:02:11] culture. It talked about using AC electric fields for wine maturation. Years... When I was younger... I come from a pretty big Italian family, a lot of whom immigrated from Italy. My oldest uncle, my godfather, actually used to make wine when we were kids. We used to watch him do it. It was a very laborious process. I had this light bulb went off in my head. My grandmother, unfortunately, just passed away like a month ago, so it’s fresh. We had the last bottle of wine that she had. We drank in her honor, after her funeral. We started looking into how we could build a prototype out of this. The idea was to build a large-scale commercial unit. When I say large scale,
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For this episode of Art of the Kickstart, we caught up with Thomas, the co-founder and Head of Communications at Reclouder. Tune in to learn more about how the team created their smart hybrid audio recorder, why they turned to crowdfunding to grow their product, and how they applied cutting-edge strategies to their lead generation tactics leading up to their campaign. Topics Discussed and Key Crowdfunding Takeaways The importance of the crowdfunding landscape for their product as it pertains to crowdsourcing feedback Why they chose Indiegogo over Kickstarter How they engaged with early, interested backers before their launch to gauge genuine interest How they’re using email marketing, Facebook Messenger chat and more for lead generation and incubating Why Reclouder chose Enventys Partners as their crowdfunding marketing agency Links Reclouder on Indiegogo The Subtle Art of Not Giving a F*ck Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Transcript View this episode's transcript Roy Morejon: Welcome to Art Of The Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full service, turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over a hundred billion dollars for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Art Of The Kickstart is honored to be sponsored by BackerKit and the Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. Now let’s get on with the show. Welcome to another edition of Art Of The Kickstart. Today I am talking with Thomas, the co-founder and head of communications at Reclouder. Thomas, thank you so much for joining us today on Art Of The Kickstart. Thomas: Thank you for having me. Roy Morejon: So I’m really excited about this innovation and to talk to our audience about this. You and your other co-founders have created the easiest way to store, sync and share audio recordings. You have an upcoming launch that will be on Indiegogo. So I’m really excited to talk about where did this inspiration to create Reclouder started, where did you get into the music industry and create this new innovation. Thomas: Okay, well I can explain that briefly. A Reclouder is a project that is part of the CME company and CME runs multiple projects with the motto, “Music has value,” and our goal is to develop hardware and software and trial solutions that benefit independent curators such as musicians and filmmakers and people like that, to improve their workflow and to offer them monetization solutions. So that’s basically what we do as CME. When we were working on one of the other projects and we were designing a promotion campaign, a marketing campaign, we decided to shoot a video with multiple cameras and a live band on stage. When we were running this project, we found out that setting up this recording environment for multiple sound sources, like a band, and with multiple camera angles was really complex and time consuming and also brought a lot of frustration to the team. So at that point we found out that all audio recording solutions are centralized.
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For this episode of Art of the Kickstart, we caught up with Brook Parker, operating partner of Cotton Carrier and co-creator of SlingBelt and Bucket System for photographers. Tune in to learn more about Brook and his team’s experience launching their second successful project via crowdfunding, as well as how they took lessons from their first campaign to improve their efforts. Topics Discussed and Key Crowdfunding Takeaways How Brook and his team adapted to the marketing and fulfillment landscape over the past decade, thus finding crowdfunding The value of the Kickstarter community in today’s market Navigating the development, manufacturing and fulfillment waters The differences between their first and current crowdfunding campaigns and what they focused on for their second campaign How they approached their campaign video to tell their story How they chose the best crowdfunding agency for their needs The value of samples and a paid advertising budget during a crowdfunding campaign Links SlingBelt and Bucket System on Kickstarter Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners. The top full service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over a hundred million dollars for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help you take your startup to the next level with crowdfunding. Roy Morejon: Art of the Kickstart is honored to be sponsored by BackerKit and the Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now let’s get on with the show. Roy Morejon: Welcome to another edition of Art of the Kickstart. Today I am talking with Brooke Parker, operating partner of SlingBelt and Bucket System for photographers. Brooke, thank you so much for joining us today. Brook Parker: Yeah, thanks. No problem. I’m excited. Roy Morejon: So you’ve got a campaign that is hypothetically launching tomorrow on Kickstarter. This is not your first rodeo on Kickstarter. So I’m really excited to talk about the previous innovation SKOUT, where you guys had over a thousand backers come in and back your hands free, camera carrying system. And just looking at the history of the business itself or Cotton Carrier, you guys have been in business for a decade now I think. So I’m really interested to hear, where did this company start out of, where did the passion for photography begin and then what inspired you and your team to create SKOUT and now your newest product Launch Sling on Kickstarter. Brook Parker: Yeah, for sure. We all had jobs before. We all started this thing as a hobby. My uncle is a professional wildlife and landscape photographer, and he saw an issue with carrying his cameras into the field. So he created a harness 10 years ago and we sort of brought it to market quietly and slowly and naively and people were very receptive to it. So over the first couple of years we sort of sold this thing out of the garage and sort of bumbled our way trying to figure that out. And this was long before there was any crowdfunding or Kickst...
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For this episode of Art of the Kickstart, we caught up with Ryan Sim, Managing Director of We The People. Tune in to learn more about how Ryan and his friend, Joel Liew, found initial success raising over a quarter of a million dollars through five successful crowdfunding campaigns, and then created We The People, the world’s only multi-channel crowdfunding retail chain and community. We The People is, essentially, a community of backers who both teach crowdfunding and create products for creators, by creators. In the podcast, Ryan discusses some of his first Kickstarter launches with Kisetsu, as well as his big plans surrounding his new company, We The People. Topics Discussed and Key Crowdfunding Takeaways Ryan’s journey growing each of his five crowdfunding campaigns - successes, mistakes, and all Whether or not to create customizable SKUs during a crowdfunding campaign and what to expect Crowdfunding tips for those thinking of launching accessory projects like his Things to keep in mind for crowdfunding campaign videos and rewards An in-depth explanation of We The People and how they offer additional resources for crowdfunding creators The most difficult hurdles between crowdfunding and bringing a product to retail Their strategies for the future of We The People and their goals around keeping their creators well incubated Links We The People Zero to One by Peter Thiel Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over a hundred million dollars for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by BackerKit and the Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. Now let’s get on with the show. Welcome to another edition of Art of the Kickstart. Today I’m really excited because I’m joined with Ryan Sim, Managing Director of We The People. So if you aren’t familiar with We The People yet, I’m really excited to introduce this company and phenomenon of what these guys are doing. Ryan and his best friend, Joel Liew, co-created a wallet company, Kisetsu, and have had five successful crowdfunding campaigns raising over a quarter of a million. And then created in 2016 We The People, which is the world’s only multichannel crowdfunding retail chain and community. And since its inception, these guys have gone on to help over 14 brands, over 200 different product lines. They’ve created six brick and mortar stores in Singapore, a store in Malaysia, online stores, and they’re expanding their reach all over the planet. They’ve opened up a place here in St. Louis in November of last year and have further plans for the US expansion with the goal of bringing together the global creator community. We The People is expanding internationally all over the place and they’re providing not only education in eCommerce,
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For this episode of Art of the Kickstart, we caught up with Aaron Roubitchek, founder of Ponto (formerly Loafs), and creator of The Pacific, the ultimate all-day shoe. Tune in to learn more about how he approached developing and manufacturing an eco-friendly and sustainable product as a first-time entrepreneur. Topics Discussed and Key Crowdfunding Takeaways Deciding to take the plunge as an entrepreneur Fighting the war on fast fashion while making a sustainable product Tips for making an eco-friendly product What to keep in mind as you move into the assembly and product development phase The benefits of launching a footwear product on Kickstarter Storyboarding and scripting a campaign video that converts while promoting the company ethos Why he chose to work with Enventys Partners and how he selected them from other crowdfunding agencies Links The Pacific on Kickstarter Start With Why Losing My Virginity by Richard Branson Zen and the Art of Motorcycle Maintenance: An Inquiry Into Values The Alchemist Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full-service, turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over a hundred million dollars for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by BackerKit and the Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now, let’s get on with the show. Welcome to another edition of Art of the Kickstart. Today, I am joined with Aaron Roubitchek, founder and CEO of Loafs. Aaron, thank you so much for being on the show today. Aaron Roubitchek: Hey, how are you doing? Thanks for having me. Roy Morejon: Yeah, really honored to have you. I’m really excited about this project and any kind of project that we get to work on that’s eco-friendly. So with the shoes that you’ve created, made it entirely of recycled materials such as algae-based foam and chrome-free recycled leather. Really excited to talk today about where the inspiration came from and what inspired you to truly create Loafs. So, if you would, take us on the journey back of where the inspiration began. Aaron Roubitchek: Yeah. It’s from one form of anxiety to another. So it started about a year ago in June of 2018. I had started a company in a past life. I was actually in the Accelerator Program when I went to UCLA for something completely unrelated to this, which kind of sparked my desire to always get in entrepreneurship. But that was when I was at the age of like 21, 22, just kind of wanted to take a step back. Since then, my career has all been centered around technology. We spent about a year and a half at LinkedIn and the business rotational program, and then I’ve been at Google now for about two and a half years. But going back about a year ago, I believe it was May or June of 2018, something just didn’t feel right at work. I really liked my job,
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For this episode of Art of the Kickstart, we caught up with Graeme and Alex of The 5TH SWISS. Tune in to learn more about how they built their initial brand and following online, developed a prestigious, high-quality product for a fraction of the price, and utilized Kickstarter for testing in today’s millennial market. Topics Discussed and Key Crowdfunding Takeaways Implementing a pre-order, limited-release strategy to build their business before crowdfunding How they approached taking a mature, “old-age” product and developing it for today’s millennial market Utilizing the strategies of the direct-to-consumer model for a legacy product Applying Kickstarter backer feedback to the future plans of their business What they took into consideration when determining the best crowdfunding agency for their needs Links The 5TH SWISS on Kickstarter Good to Great Shoe Dog The Story of UGG Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over a $100 million for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Roy Morejon: Art of the Kickstart is honored to be sponsored by BackerKit and The Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now, let’s get on with the show. Roy Morejon: Welcome to another edition of Art of the Kickstart. Today I am joined with Graeme and Alex from The Fifth. Graeme, Alex, thank you so much for joining us today. Alex: Thank you for having us. Graeme : Thanks Roy. Roy Morejon: I’m really excited to start this interview with the story and where the inspiration to create this company came back in 2014. If you would, let’s go through the journey that you’ve taken thus far. Alex: Yeah, well it’s been a really interesting journey. We started in 2014, and in many respects we had a dream, kind of started the business. We sold a thousand watches on day one of release and we sold out of production, which led to a problem of, you know, we weren’t able to supply customers for about three and a half months. What we did was we came up with a concept where we presold on the fifth of every month. Every fifth of the month, we would restock our watches and they were all preorder, customers could get them. Alex: What we saw was that that release mentality and kind of dropping things on the fifth of every month, that excitement generated a lot of demand for the product. We saw, you know, a really rapid growth in the business. We generated a large customer base, and we went on quite a journey with the business that kind of, in many ways, we launched our watches, we launched bags, we launched sunglasses and we kind of, we went with the energy of the business. It was a fast paced environment and kind of, here we are again today, you know, about to release something that’s really exciting, something that’s new and we’re here to do it on Kickstarter to an entire new audience.
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For this episode of Art of the Kickstart, we caught up with Miguel Madrid, the founder and Chief of Everything at Perk, a lifestyle apparel brand creating high-quality products like The All-Day Chinos. Tune in to learn more about how Madrid approached the development process for a revolutionary apparel product and created a company ethos, as well as the importance of understanding what it truly takes to become an entrepreneur. Topics Discussed and Key Crowdfunding Takeaways Finding the right partner for the development process for an apparel product The differences between your run-of-the-mill apparel product release, made-to-order strategies and crowdfunding, as they pertain to apparel Sourcing the right materials for an apparel product Developing a company ethos Finding the right software tools that fit your needs How to manage your time and money when growing a business Strategic ways to gain customer feedback and iterate on those results Links The All-Day Chino on Indiegogo InDemand Myth of the Entrepreneur Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success, I’m your host Roy Morejon president of Inventis Partners the top full service turnkey product development and crowd funding marketing agency in the world. We have helped startups raise over a hundred million dollars for our clients since 2010. Each week I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert, in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by BackerKit and The Gadget Flow. BackerKit makes software that crowdfunding creators use to survey backers, organize data and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save and buy awesome products. It is the ultimate buyers guide for luxury gadgets and creative gifts. Now let’s get on with the show. Welcome to another edition of Art of the Kickstart, today I am joined with Miguel Madrid founder and chief of everything officer at Perks, excuse me. Miguel, thank you so much for joining us today. Miguel Madrid: Thank you for having me, man. Roy Morejon: So your campaign just launched today, I’m really excited about the launch of it. I love the tagline of, you don’t need another pair of pants, you need a better one. So, I really like the idea and the innovation of this lifestyle apparel brand that you’ve built. So I’m really interested to hear for our audience of where this idea started, and what inspired you to create Perks. Miguel Madrid: Thank you for having me, again, and yeah happy to go into this. What you see right now on the campaign is the culmination of two years of work. It’s been agonizing, it’s been stressful, I might’ve cried a couple of times, but things are different now. Now we’re live, everything is running and everything is operational, I can breather easy now. It’s sort of like getting engaged, you pop the question and it’s over, right? Anyways so the idea behind Perk came after my previous brand, I used to own an underwear brand called Bensly and it was about three years worth of e-commerce work and three Kickstarters behind it and as any good other business would tell you, we took feedback quite well. We took feedback as aggressively as possible and as honestly as possible, and of course some of that feedback was negative but we took it as a learning lesson to improve on our products.
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For this episode of Art of the Kickstart, we caught up with Edward Zhong, the creator of Ayi, the AI-powered smart mirror. Tune in to learn more about how Zhong created a smart mirror that is not only compatible with thousands of apps, like Uber, but also is able to custom-fit every user by combining artificial intelligence (AI) with an everyday-use product. Topics Discussed and Key Crowdfunding Takeaways How to find useful, day-to-day integrations with AI Hardware and software challenges Ayi faced with their product as a growing startup Their best advice and tips for someone developing a product with AI Things to take into consideration when directing and shooting a crowdfunding campaign video How to manage crowdfunding feedback when over 60% of your backers are first-time crowdfunders Links Ayi on Indiegogo InDemand Kickstarter Forum Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, President of Inventus Partners, the top, full-service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over $100 million for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by BackerKit and The Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. Now, let’s get on with the show. Welcome to another edition of Art of the Kickstart. Today I am talking with Edward Zhong, the creator of Ayi, the AI-powered smart mirror for your home. Edward, thanks so much for joining us today on Art of the Kickstart. Edward Zhong: Thanks for having us, Roy. Roy Morejon: So this technology is really cool. I mean, basically it’s meet your new personal assistant inside your home, this amazing, visually stunning AI-powered smart mirror. Many times, if you’ve stayed at these luxurious hotels and things like that, you’ve had the opportunity to play with it or mess with it, and now, you can bring this to the comfort of your own home. This device launched a few days ago. It’s already over $80,000 in funding and hundreds of backers have already supported it. So Edward, I’m really excited to hear about where this all starts and what inspired you to create this smart mirror. Edward Zhong: Yeah, sure. We really love our product, and we really hope that our customers will love it as well. This whole company started behind the vision of changing how the smart home industry fundamentally is really. Most of the members on our team are either former product designers or software engineers for smart home based companies like Nest or Google. Through our experience in this industry, it’s just seeing that, although there are really cool products being made every year, it seemed like the smart home industry was rather dull and a little bit boring. We really wanted to change the status quo of the smart home industry in general in bringing better design, more functionality, and kind of a more futuristic feel really and take that risk that other big companies were hesitating to take for some reason.
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For this episode of Art of the Kickstart, we caught up with Phil Croft, creator of ProSteer. Tune in to learn more about his experience with the intricacies of developing a hardware product and preparing for a crowdfunding campaign. Topics Discussed and Key Crowdfunding Takeaways The development process for their product, pre-crowdfunding Making the decision to take the crowdfunding route with their current prototypes Working with third-party manufacturers The importance of educating your customers through marketing Difficulties for startups in the hardware space Making the decision to work with a marketing agency for their crowdfunding campaign Links ProSteer on Kickstarter Grand Theft Auto Jonathan Livingston Seagull: The Complete Edition Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Transcript View this episode's transcript Roy Morejon: Welcome to Art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, President of Enventys Partners, the top full-service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over a hundred million dollars for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by BackerKit and The Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save and buy awesome products. It is the ultimate buyer’s guide for cool luxury gadgets and creative gifts. Now let’s get on with the show. Roy Morejon: Welcome to another edition of Art of the Kickstart. Today I am joined with Phil Croft, CEO of BoxDark and the upcoming crowdfunding project ProSteer. Phil, thank you so much for joining us today on Art of the Kickstart. Phil Croft: My pleasure, Roy. My pleasure. Roy Morejon: I know you’re on the other side of the world over in Brisbane, Australia, so I appreciate you being on the line. I’m also really excited to talk about this new handheld analog steering controller ProSteer. So if you would, give our audience a little bit of background and tell us where does this idea start? What inspired you to create this product? What was that aha moment you had? Phil Croft: Right, I guess I was... I’ve always been, let’s say an enthusiastic gamer as I was growing. I’m part of the generation where we first experienced the original PlayStation and then the development and the to and fro between PlayStation and Xbox and that massive development period where the games just improved so vastly over those first, I guess, couple of versions of consoles. I was very much part of that. That was when I was a young man in the ’90s. I had great frustrations because I’ve always loved driving games and I do like to draw cars in real life too. There was a massive disconnect for me, Roy, between what I was experiencing behind the wheel in my own car and what I was experiencing in game in that I didn’t have the control in the face or the realism of what I knew driving was. This was a constant frustration using gamepads with thumb sticks to steer a car. That was where it all started. Roy Morejon: That seems ridiculous now because I know whenever you jump on a video game like Mario Cart or whatever it may be, your
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For this episode of Art of the Kickstart, we caught up with Sam Whitten, founder of Hemp Eyewear, the world’s first sustainable hemp sunglass line. Tune in to learn more about how Sam set out to create a product with a positive global impact, how he approached design and development when building a “world’s first” product, and how he flipped the script on your average crowdfunding campaign video. Topics Discussed and Key Crowdfunding Takeaways How to approach designing and testing a “world’s first” product Capitalizing on the virality of their past crowdfunding campaign in 2014 How the crowdfunding landscape has changed in the past five years Their process of vetting the right crowdfunding agency for their needs and what caused them to choose Enventys Partners How they made their crowdfunding video and overall branding different from the industry standard to make them stand out The importance of pre-launch preparation before you hit the launch button Links Hemp Eyewear on Kickstarter Time Management for Dummies Sponsors Art of the Kickstart is honored to be sponsored by The Gadget Flow, a product discovery platform that helps you discover, save, and buy awesome products. The Gadget Flow is the ultimate buyer's guide for cool luxury gadgets and creative gifts. Click here to learn more and list your product - use coupon code ATOKK16 for 20% off! Transcript View this episode's transcript Roy Morejon: Welcome to art of the Kickstart, your source for crowdfunding campaign success. I’m your host, Roy Morejon, president of Enventys Partners, the top full service turnkey product development and crowdfunding marketing agency in the world. We have helped startups raise over a hundred billion dollars for our clients since 2010. Each week, I’ll interview a crowdfunding success story, an inspirational entrepreneur, or a business expert in order to help you take your startup to the next level with crowdfunding. Art of the Kickstart is honored to be sponsored by BackerKit and the Gadget Flow. BackerKit makes software that crowdfunding project creators use to survey backers, organize data, and manage orders for fulfillment by automating your operations and helping you print and ship faster. The Gadget Flow is a product discovery platform that helps you discover, save, and buy awesome products. It is the ultimate buyer’s guide for luxury gadgets and creative gifts. Now let’s get on with the show. Welcome to another edition of art of the Kickstart. Today I am talking with Sam Whitten, the founder of Hemp Eyewear. Sam, thank you so much for joining us today on the show. Sam Whitten: Thank you for having me. Roy Morejon: So, I’m really excited about this innovation. Hemp Eyewear is going to be the world’s first sustainable sunglass line developed entirely from hemp fiber and water. And no of course you can’t smoke them. So, I’m really interested to hear where this innovation started from and what inspired you to create Hemp Eyewear. Sam Whitten: So, I created the world’s first hemp sunglasses whilst I was at university. It was actually my final year project. So, I studied product design. I’ve always been passionate about sustainability and innovative design. So, I get bored of seeing the same products everywhere. And on the sustainability side, I discovered the great Pacific garbage patch whilst researching online. An area of 12 times the size of the UK in the middle of the Pacific ocean was just littered with plastic from the surface to about 12 foot underneath the ocean. It was just full of floating plastic. And I thought, wow, this is a massive problem. Why doesn’t everyone know about this? This was five years ago. So I asked the question, “What is the most sustainable material on earth?” And hands down, the answer was industrial hemp because it’s the most sustainable, eco-friendly, and diverse resource on earth. We can use it to make anything and it usually has beneficial properties than other...
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