Selling to your strengths for more profit

Michael Jordan has been a phenomenal basketball player. He's moved to play baseball but he never outshined his performance in the NBA. And there's a very simple explanation to that correlates to many sales peoples. When Jordan was in the NBA, he played on his strengths. His dunks and fade-away shots where his killer moves that made him who he is in the NBA, a legend. But when he played in the baseball, you probably never even heard any buzz about his name in the game. Why? Because baseball is not his strength. In today's episode, we're going to talk about strengths (and weaknesses) and hopefully at the end of the day, you'll learn:

1. Who is an abused sales person?
2. Why you need to be a retriever type of sales person
3. Why you need to know the type of sales people in your team
4. Why authenticity is the best sales policy

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