Lean Brand - Archetypes

Introducing Lean Branding, a digital keynote for you! In this episode, I’d like to share a portion of the exercise included in the framework. The Lean Branding digital is a editable document with four segments: Story Branding, Brand Attributes, Customer Archetypes, and Customer Profiles. Use it in your discovery calls, use it in your strategy calls, or simply take it home to start your own hustle. I’d like to offer it here: https://gum.co/MYbBb