Rinat Sherzer on Biomimicry and Gender in Design

Interdisciplinary biotech engineer, social entrepreneur and designer Rinat Sherzer talks with Lee-Sean Huang about biomimicry and gender in design. Rinat is the founder of Of Course Global, a social innovation design consultancy, helping businesses be a force for good in society. In her practice, Rinat combines principles from biomimicry & speculative design to create a cultural shift towards an egalitarian society by exploring the menstrual cycle and de-shaming it, which she explained further in her TEDx Talk: The Bloody Taboo With The Power To Change The World.
Her latest project What Would The Egg Do?, is a series of initiatives: an exhibition, documentary, education curriculum, business workshops and a book - all exploring how can nature-inspired solutions lead to a healthier planet & gender equality.
Rinat holds a Bachelor's degree in Biotechnology Engineering from Ben-Gurion University, Israel and an MFA in Design for Social Innovation from SVA, NY. She is an Adjunct Professor at Parsons School of Design and mentors women from all over the world, helping them reclaim their power.

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