Affiliated: ClickBank‘s Official Affiliate Marketing Podcast

Today we're going to discuss a question we often get: which businesses are the right fit for performance affiliates? Though there are many different types of affiliates, we'll be discussing three key components to gauge whether your business is ready to work with performance affiliates.

Those three components include:

1. The marketing! The copy! The creative! The offer! Do you have a good handle on these already?
2. High enough margins to pay affiliates an industry standard commission.
3. What do your operational efficiencies look like on the back end? Is your supply chain in order? Do you have the right people hired? The list goes on.

Check out a prior podcast we published about how to find, hunt, and recruit top-tier affiliates. In that episode, we also learn some of the pain points performance affiliates have when working with businesses that aren't experienced with affiliate marketing: https://affiliated.podbean.com/e/how-to-find-hunt-and-recruit-affiliates/

Today, we discuss what happens after the shopping cart is full. How do we encourage customers to purchase more or something similar? It's possible to provide even more value to customers through the use of upsells and downsells. Here, we talk about the mistakes people commonly make when crafting these flows and what makes one truly successful.

You may think you know your perfect audience, but you might not have the full picture. Affiliates are willing to test different offers to their different lists, which can help you uncover HUGE new audiences that your business was never aware of.

Split testing with affiliates allows you to:

1. Be better at cold acquisition

2. Be more open to new channels

3. Find new audiences

4. Up-level your entire marketing suite with performance marketing tactics

Check out our podcast with Amber Spears and learn about the value, process, and reality of working with top-tier affiliate marketers: https://open.spotify.com/episode/55fdZjEaqZtjTKYYc5iXKy?si=9Z0ik0zDRLOxcydR56eQ5w

ClickBank surveyed hundreds of platform users and 7-figure business owners to identify 2022 marketing trends, including the top 3 marketing channels for businesses in the coming year. Tune in and find out.

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Read the full report here: https://bit.ly/347spPA

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ClickBank’s 2022 Traffic Trends report reveals key new spending insights from ClickBank’s 100 largest client companies to show:

More than 70% of successful businesses in the study generated revenue from three or more marketing channels in 2021.

Email was identified as the most important marketing channel by 28% of respondents, followed by Facebook Ads, affiliate/influencer, Google/YouTube, and native advertising.

Half of all businesses identified ad spend as their single biggest investment, beating out software, product creation, and head count.

The report also dives into specific trends for the three dominant channels, with insights from renowned subject matter experts in Facebook Ads, email marketing, and affiliate marketing.

Read the full report for more details: https://bit.ly/347spPA

Or see if ClickBank is a match for your business: https://bit.ly/3AuOYd7

If you find yourself in a position to build out an affiliate program, you may be wondering how to go about finding the right affiliates for your brand, not just any affiliate. In today's episode, Ryan Coisson outlines a more efficient and easy way to recruit, retain, and train affiliates. He calls it the "reverse pyramid of affiliate acquisition."

Now, what does that even mean? Tune in to learn how, among other things, he initially focuses less on the highest grossing affiliates, and more so on their up-and-coming counterparts.

If you'd like to learn more, Coisson prepared a visualization of the process, which can be downloaded at: perfectbiz.com/clickbank