Episode 7: What Have We Learned?

02/06/19 • 34 min

Evan Jacobs, David Coates, Davin Wilfrid, and Luanne Lemieux discuss the results of our recent customer advocacy and marketing survey. Have we learned anything in the past few years?

Evan Jacobs, David Coates, Davin Wilfrid, and Luanne Lemieux discuss the results of our recent customer advocacy and marketing survey. Have we learned anything in the past few years?

Previous Episode

Episode 6: The Godfather of Customer Advocacy

Featuring special guest Mark Organ, co-founder and CEO of Influitive (and co-founder of Eloqua before that). We talk about the roots of customer advocacy, the future of the Influitive advocacy platform, and why Mark Organ thinks the next generation of CMOs will come from customer advocacy.

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Episode 8: Does it Scale?

Customer advocacy is built on things like trust and personal relationships. But how do we think about scaling those activities? Are there pieces of customer advocacy that just don’t scale? Should we be OK with that?