Advocacy Matters

CAMP Boston

Join hosts Davin Wilfrid, Evan Jacobs, and David Coates for a look into the exciting new world of customer and advocate marketing. Featuring interviews and in-depth discussions about hot topics including account-based marketing (ABM), referrals, references, demand generation, customer success and engagement, and more.

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Top 10 Advocacy Matters Episodes

Goodpods has curated a list of the 10 best Advocacy Matters episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Advocacy Matters for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Advocacy Matters episode by adding your comments to the episode page.

Episode 1: What is advocacy?

Advocacy Matters

06/22/17 • 36 min

Davin, David, and Evan introduce this new podcast adventure and discuss the basics of customer advocacy, why it matters, and what kinds of organizations benefit from it.

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Episode 13: Elevating the Profession (with Special Guest Jeff Ernst!)

Advocacy Matters

03/06/20 • 27 min

SlapFive co-founder Jeff Ernst sits down with Davin Wilfrid, David Coates, and Evan Jacobs to talk about elevating the customer/advocacy marketing profession, the CustomerX community, and a new event coming to Boston in May.

Episode 12: Customer Advocacy at Forrester

Advocacy Matters

07/26/19 • 20 min

Carolynn Mallozzi and Luis Gonzalez of SiriusDecisions/Forrester join Evan and David to talk about running advocacy initiatives inside their organization.

Episode 11: Amy Bills and the Future of Customer Advocacy

Advocacy Matters

06/27/19 • 27 min

A sparkling conversation on the state of customer advocacy with Amy Bills, Senior Research Director at SiriusDecisions. We talk about marketing investment trends, tools and technology, and the SiriusDecisions customer engagement framework.

Episode 7: What Have We Learned?

Advocacy Matters

02/06/19 • 34 min

Evan Jacobs, David Coates, Davin Wilfrid, and Luanne Lemieux discuss the results of our recent customer advocacy and marketing survey. Have we learned anything in the past few years?

Episode 6: The Godfather of Customer Advocacy

Advocacy Matters

07/20/18 • 51 min

Featuring special guest Mark Organ, co-founder and CEO of Influitive (and co-founder of Eloqua before that). We talk about the roots of customer advocacy, the future of the Influitive advocacy platform, and why Mark Organ thinks the next generation of CMOs will come from customer advocacy.

Episode 5: Live from SiriusDecisions Summit 2018!

Advocacy Matters

05/11/18 • 25 min

Evan, David, and Davin report live from Las Vegas, where SiriusDecisions unveiled a new Customer Advocacy Model. Other topics include Evan's impressive swag bag.

Episode 3: Advocacy and Customer Success

Advocacy Matters

02/09/18 • 31 min

A very special episode of Advocacy Matters featuring Gainsight's Will Robins, who chats with us about why customer success is the right home for customer advocacy, how Gainsight incentivizes CSMs to promote advocacy, how he launched Gainsight's customer advocacy program, and predictions for the future of advocacy and customer success.

Episode 4: State of Customer Advocacy

Advocacy Matters

05/04/18 • 39 min

Irwin Hipsman, director of customer success and advocacy at Crimson Hexagon, shares the results of a recent survey into the customer advocacy and advocate marketing community.

Episode 9: SiriusDecisions Summit Preview

Advocacy Matters

04/18/19 • 35 min

A look ahead at the blooming customer engagement track at SiriusDecisions Summit 2019.

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The episode title 'Episode 1: What is advocacy?' is the most popular.

Advocacy Matters

CAMP Boston

Top 10 Advocacy Matters Episodes

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What is the most popular episode on Advocacy Matters?

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