Above the Fold - Marketing and Laughs

Brafton

Do you wanna talk marketing and have a few laughs? Good, because Jeff and Francis think marketing should be fun first, educational second, and lecturing never. We interview eclectic guests ranging from dating coaches to mushroom experts, all in an effort to find the most interesting conversations that make marketing fun and creative. Sure, we'll occasionally get into some educational stuff, but it's mostly by accident. We do zero half hour learning sessions. NOPE. Come have a beer, glass of wine, or whiskey with us and have a couple laughs.

All episodes

Best episodes

Seasons

Top 10 Above the Fold - Marketing and Laughs Episodes

Goodpods has curated a list of the 10 best Above the Fold - Marketing and Laughs episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Above the Fold - Marketing and Laughs for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Above the Fold - Marketing and Laughs episode by adding your comments to the episode page.

Mike Carroll proposes treaty between sales and marketing, then goes nuclear on Facebook.

Above the Fold - Marketing and Laughs

10/21/19 • 52 min

To start season three, Mike Carroll from Nutshell joins us for a harmless discussion about how sales and marketing can work well together. Then, without warning, he turns into a rabid beast and goes nuclear on Facebook.

Baker introduced his guest, Michael “Mike” Carroll, head of growth at Nutshell CRM. There was also some speak of all the weed Joe Rogan smokes - you know, the usual stuff.

Anyway, the conversation tumbled its way toward sales enablement. This part was super insightful and got to the existential core of the age-old rift between sales and marketing.

But then around the 35-minute mark, something extraordinary happened.

Carrol, who must have ingested a Molotov cocktail before recording, verbally unleashed its fiery wrath all over Facebook.

Challenging what you know about SEO with Garrett Mehrguth

Above the Fold - Marketing and Laughs

06/24/19 • 42 min

Your brand is more important than your website when it comes to SEO.

What the hell does that mean? That's exactly what we asked Garrett Mehrguth, CEO of Directive, when he pitched us this podcast topic.

Garrett explains the value of not just showing up in search results for the keywords you are targeting, but also having your brand show up in search results that are not part of your website.

Call it SEO brand reach? Call it Call it guest blogging and online partnerships? Call it reputation management?

We don't know what you call it, but Garrett makes an interesting point that you shouldn't miss as a content marketer.

Creative talk with Chuck Leddy - the non-data side of content marketing

Above the Fold - Marketing and Laughs

06/10/19 • 48 min

We talk about data all the freaking time. Why? Because Jeff likes it and Francis cries when he has to think about charts.

But in this episode, we talk with Chuck Leddy, a lifelong creative who explains the importance of crafting a brand story. Because yes, a brand story CAN and DOES translate to revenue.

Our most embarrassing content marketing mistakes

Above the Fold - Marketing and Laughs

08/13/18 • 27 min

The lost episode - Francis and Jeff record a podcast and lose all the audio. So they hopped on the phone, hit record, and winged it. They talk about the biggest goofs they have made in their careers in content marketing.

When your blog turns into a raging dumpster fire

Above the Fold - Marketing and Laughs

07/30/18 • 41 min

Jeff and Francis discuss how your blog can turn into a flaming dumpster fire, Francis can't forget his best friend's name, the mad pooper makes an appearance, and rage bait.

Turning likes into leads with Melissa Berrios

Above the Fold - Marketing and Laughs

02/09/21 • 43 min

The seriously skilled Melissa Berrios is a former civil engineer from Puerto Rico turned marketing consultant who also happens to be a singer, guitarist, podcaster, and travel blogger. But social media strategy is her bread and butter, and she dished out plenty of wisdom on this episode of Above the Fold. You can learn about Melissa (and listen to her podcast) @ https://www.melissaberrios.net/

Google and congress leave everyone thinking "WTF did I just watch?"

Above the Fold - Marketing and Laughs

12/19/18 • 70 min

We realize podcasts aren’t necessarily supposed to have seasons. But hey, Congress isn’t supposed to ask stupid questions of powerful tech CEO’s, either. Yet here we are with a season finale chiefly about Congress doing just that thing. Rules were made to be broken on “Above the Fold.” For the last time in 2018, bamboozling tangents that involve San Diegans throwing scooters in lakes, important ethical questions about Google’s societal responsibilities, and a healthy dose of luddite shaming await you. Starting with Congress’s ‘saga of ineptitude’ A lot of ignorance sloshed around the hearing room when Congress attempted to grill Google CEO, Sundar Pichai – and Jeff and Francis were quick to call it out. But the biggest farce is what wasn’t discussed at the hearing. Such as the fact that Google’s algorithms are in a black box. Nobody fully understands them, or for that matter, the full extent to which Google uses data. And what about the moral integrity of its algorithms? How do you encode ethics into a massive database that determines so much about what content the world sees? Do you even try, or do you let the results truly mirror some societal consensus, as Google claims it’s doing? Congress had a huge opportunity here to probe Google’s more cloak-and-dagger qualities, and they squandered it by focusing on things like why “idiot” is equated to Donald Trump in search results.

Marketing woes: Where the hell is my audience?

Above the Fold - Marketing and Laughs

08/06/18 • 43 min

Francis gets lost in an absurd analogy of your audience getting lost the in the ether. Jeff bashes whitepapers in favor of ebooks. Jeff explains that most digital marketers have no idea who their true competitors are.

Creative and data go together like late-night scotch and fries? David Lemley opens our eyes

Above the Fold - Marketing and Laughs

08/12/19 • 53 min

Apparently, a great story plus great data can change a marketing campaign. This is a shocking development for Jeff and Francis. Join us and our guest David Lemley as we dig into why numbers and creative can fuel the bottom line.

Carman Pirie shoves the sales team deep into the buyer journey

Above the Fold - Marketing and Laughs

11/04/19 • 52 min

On this episode of Above the Fold, Jeff Baker is accompanied by the soporific stylings of Canadian entrepreneur, marketer, co-founder of Kula Partners, host of the Kula Ring podcast and semi-sonic doppelganger of the late, great Leonard Cohen.

The discourse du jour: Reimagining the shape of the sales and marketing funnel.

Show more best episodes

FAQ

How many episodes does Above the Fold - Marketing and Laughs have?

Above the Fold - Marketing and Laughs currently has 62 episodes available.

What topics does Above the Fold - Marketing and Laughs cover?

The podcast is about Podcasts and Business.

What is the most popular episode on Above the Fold - Marketing and Laughs?

The episode title 'This is what's wrong with your Tinder profile, with Meredith Golden' is the most popular.

What is the average episode length on Above the Fold - Marketing and Laughs?

The average episode length on Above the Fold - Marketing and Laughs is 50 minutes.

How often are episodes of Above the Fold - Marketing and Laughs released?

Episodes of Above the Fold - Marketing and Laughs are typically released every 11 days, 23 hours.

When was the first episode of Above the Fold - Marketing and Laughs?

The first episode of Above the Fold - Marketing and Laughs was released on Jul 18, 2018.

Show more FAQ

Above the Fold - Marketing and Laughs

Brafton

Top 10 Above the Fold - Marketing and Laughs Episodes

FAQ

How many episodes does Above the Fold - Marketing and Laughs have?

What topics does Above the Fold - Marketing and Laughs cover?

What is the most popular episode on Above the Fold - Marketing and Laughs?

What is the average episode length on Above the Fold - Marketing and Laughs?

How often are episodes of Above the Fold - Marketing and Laughs released?

When was the first episode of Above the Fold - Marketing and Laughs?

Comments