237 - Why Are You Blogging/Podcasting/Making Videos?

Yes you're making a podcast or a blog. But WHY are you doing it and what do you want to achieve? Subscribe: https://itunes.apple.com/gb/podcast/ask-a-designer-anything/id1190920993/ (ITUNES) | http://subscribeonandroid.com/www.omnycontent.com/d/playlist/ed1ec2a8-1468-4efb-8487-a75200bf3e28/5a974391-51f6-4ae3-aba2-a75200bf8af4/c00377fc-c1e3-4e0e-9013-a75200bf8af9/podcast.rss (ANDROID) | http://www.stitcher.com/s?fid=127134&refid=stpr (STITCHER) | http://www.omnycontent.com/d/playlist/ed1ec2a8-1468-4efb-8487-a75200bf3e28/5a974391-51f6-4ae3-aba2-a75200bf8af4/c00377fc-c1e3-4e0e-9013-a75200bf8af9/podcast.rss (RSS FEED) Scribbled Shownotes I listened to a great episode of Cliff Ravencraft’s podcast the other day where he spoke about making a podcast He said a lot of people that come to him have got it the wrong way around They made a podcast, but didn’t do it for a reason There was nothing for a listener to then jump off to afterwards This is fine for for-fun podcasts, but what about the marketing ones? Why are you doing your content marketing? What are you ultimately trying to market? My personal reasons for doing a podcast You all know: I started my podcast in January as a challenge and “marketing experiment” I didn’t have anything to sell though I enjoy it and that’s one of the most important things A new goal of mine is to freely share everything I learn It helps me build an audience - http://kk.org/thetechnium/1000-true-fans/ (1000 Fans by Kevin Kelly) Let’s flip the question around But let me turn the question to you: why are YOU doing these things? Or why are you NOT doing? A reason is important For years, I didn’t have a reason, so I didn’t do it Now I want to share, I have a reason Support Ask a Designer Anything https://www.askadesigneranything.com (Ask a Designer Anything Website) http://twitter.com/craigburgess (Twitter (@craigburgess)) https://www.facebook.com/askadesigneranything (Ask a Designer Anything on Facebook) https://itunes.apple.com/gb/podcast/ask-a-designer-anything/id1190920993 (Leave me a review on iTunes)