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A Counselors Journey To Private Practice - Learn All About Building A Rural Counseling Practice With Brianna Toomes | Episode 19

Learn All About Building A Rural Counseling Practice With Brianna Toomes | Episode 19

A Counselors Journey To Private Practice

07/24/20 • 19 min

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Welcome to A Counselors Journey To Private Practice. I'm your host, Juan.
Today we interview clinician Brianna Toomes who has a private practice in North Carolina.
Learn how Brianna got started in private practice and what she did to overcome challenges and build a successful counseling business. To connect with Brianna visit: https://irenictherapy.com/
Key areas to focus on when building a counseling private practice:

  1. Relationship building. Create relationships with referral partners in the community. This is a great way to expand your counseling practice while building healthy and genuine relationships with counselors in the community.
  2. Strategic marketing. Explore adding additional services that connect to your community. Take time to understand the needs of your community and how you can bridge the gap. As an example, if your community has a need for teen groups. Create one.
  3. Excellent service. Part of building a business includes customer service. In addition to serving your clients with excellent clinical skills, take time to serve appropriately. Explore if you are able to have snacks and water in your office. Small touches like this can go a long way.
  4. Work on your website. A website is a strong connection to your business. As such, it is important to grow your business and website. When your fees increase take time to reflect the change on your website. When new counselors enter your practice, take the time to add the change to your website.
  5. Create content with a focus on keywords. When writing pages or posts, take time to identify what your potential clients are searching for. Use the found keywords as the foundation for writing your content.
  6. Email list. Start an email list focused on those that you serve in your counseling practice. An email list is a beautiful platform that helps you communicate with those that you serve. I like using my email list as a direct source of keeping people updated. Just like every week those that subscribe to this podcast receive an update of the new episode, the email list can serve in a similar way.
  7. Reuse content. If you are a counselor that helps couples. This can give you an edge to creating tools as a board game that helps couples strengthen their communication. Each stage of the board game can have a mixture of education and coping skills.
  8. Structure your business. Take time to consider how you will structure your business. Some counselors in private practice take the LLC route, corporation, or other options. At the end of the day, it's up to you.
  9. Create additional streams of income. Examples of additional streams of income for counselors in private practice include: write a book and have it published, get paid to write for publications and major magazines, create a product to help your clients, create merchandise focused on wellness, develop courses to teach what you are teaching in counseling sessions, create courses to help counselors learn how you help your clients or start a YouTube Channel and monetize.

Are you interested in receiving help with your counseling practice? CLICK HERE

Thank you for listening. Please leave an awesome review and subscribe to the podcast so that you never miss an episode in your journey of private practice.
Visit http://acounselorsjourney.com/be-a-guest/
Watch the episode on the YouTube Channel: https://youtu.be/WCPH3m91OLg
Visit the website: http://acounselorsjourney.com/

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07/24/20 • 19 min

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