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A Counselors Journey To Private Practice - Adding Blogging To Your Counseling Private Practice | Episode 27

Adding Blogging To Your Counseling Private Practice | Episode 27

A Counselors Journey To Private Practice

09/18/20 • 18 min

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Welcome to A Counselors Journey To Private Practice. I'm your host, Juan.

Today is all about marketing, but I want to give you a different approach to marketing. You want to market, but you're not sure how or what to look for. So I want to introduce you to an idea. We are going to put a lot of ambition behind this. You are lending me your ears because you are ready to grow and move your practice forward. I will start with an idea and walk you through a process that you can implement today.
For example, if your practice is all about relationships, then it's time to start a blog about relationships. Please keep it simple and use your blog to create content. That marketing will be something that lures people into your practice. Here are some things that you need to keep an eye out for:

  1. Content: think about your keywords. Whenever you do your blogs, utilize the keywords from your market research. Either find a marketing expert or analysis on your own. Get your hands dirty and find those keywords. Then, write your content. Toss your keywords in the title.
  2. Images: images allow a person not to have to read something but look at something related to the post. Find a picture of a couple holding hands and smiling. That way, readers will connect with the image whenever you are marketing, that you have keywords, and your writing combines with what you share.
  3. Audience: make sure that you know who your audience is. Think about who is reading your content. If your practice is all about supporting couples, then it wouldn't make sense to include an article about teenagers. It will broaden you too much. It will make it more difficult for people to find you.
  4. Readers: readers will lead to passive income on your blog. If you visit a website, you'll see tons of ads on there. Bloggers have many readers who go to their site, so advertisers will pay to be on the website. Having a large number of readers can be a goal for your blog.
  5. Products: sell your products using your blog. Create a workbook and sell it using your blog. Include the workbook on your blog posts and advertise it to your readers.
  6. Metrics: measure the effectiveness of your marketing platform. You know what your goals are and who your audience is. Now it's time to look at a system of measurement. How are you going to measure that your blog is working?

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09/18/20 • 18 min

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