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a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand. - 2 - How to rebrand a 118 year old organization - with Adam Legge, President and CEO of the Calgary Chamber of Commerce.

2 - How to rebrand a 118 year old organization - with Adam Legge, President and CEO of the Calgary Chamber of Commerce.

a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

11/07/17 • 48 min

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In this episode, you’ll learn how Adam Legge, president and CEO of the Calgary Chamber of Commerce, did the most difficult thing any brand can do, transform its brand from a negative to a positive brand image. This is particularly difficult to achieve for well-established brands such as the Calgary Chamber of Commerce which, at the time of the rebrand was celebrating its 118th anniversary.

11/07/17 • 48 min

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