Innovative Recruiting: 7 Things You Wish You Knew!

Description:
Are you staying up-to-date in the recruiting world? We sit down with MRA Manager of Recruiting Services, Kathy Seidel, as she shares the top “7 Things You Wish You Knew About Innovative Recruiting!” From search engine optimization, to salary information sharing, to having a “hunting mentality”, Kathy covers it all.

Key Takeaways:

1. Search Engine Optimization is your best friend! Know the key words, and use them in your descriptions and postings!
2. Be transparent when recruiting! Share the important details of the job!
3. Sometimes you can get stuck doing the same recruiting process you’ve always done. Network with other recruiters inside and outside of your organization – They can help bring new ideas and solutions to your challenges!

Let's Connect:

Bio - Kathy Seidel

Kathy's LinkedIn Profile

Transcript:

Transcripts are computer generated -- not be 100% accurate word for word

INTRO | 00;00;00;03 - 00;00;23;05

Hello hello, everybody and welcome to 30 minute Thrive, your go-to podcast for anything and everything H.R., powered by MRA, the Management Association. Looking to stay on top of the ever-changing world of HR? MRA has got you covered. We'll be the first to tell you what's hot and what's not. I'm your host, Sophie Boler, and we are so glad you're here.

Sophie Boler | 00:00:27:01 - 00:00:50:11

Hello, everybody. I’m here with Kathy Seidel today. She’s our manager for recruiting services team and she really started as a recruiting business partner and made her way up to leading the team. So, she comes with a lot of knowledge and expertise in the recruiting world, but she’s actually come prepared today with the top seven things people need to know about recruiting in today’s market.

Sophie Boler | 00:00:50:18 - 00:01:01:13

So, we’re going to cover that today. You’ll be able to walk away with seven points by the end of the episode, but thanks for being on the podcast, Kathy. I’m excited to talk recruiting with you today.

Kathy Seidel | 00:01:01:13 - 00:01:03:03

Yes, thank you so much for having me.

Sophie Boler | 00:01:04:10 - 00:01:17:22

Absolutely! But before we get into your top seven things that people need to know about recruiting in today’s market, let’s talk a little more big-picture ideas. So, what are some trends that you’ve been seeing in the recruiting world?

Kathy Seidel | 00:01:18:15 - 00:01:45:23

Yeah, it’s definitely been really difficult to recruit for probably the last 2 years. But we are seeing things lighten up a little bit. We’re seeing less jobs posted. Unemployment numbers are still really low. So, there’s not a lot of candidates in the market. And so, we’re really seeing a shift from passive recruiting to that really active recruiting. So, you have to be okay with reaching out to people who aren’t applying to your jobs or targeting that perfect candidate.

Kathy Seidel | 00:01:46:10 - 00:02:00:18

And it’s a scary place for some people. You kind of feel like you’re stalking at times! And so how do you know where that line between being a professional, you know, doing what’s best for your company, but also doing what you’re comfortable with when you’re recruiting.

Sophie Boler | 00:02:01:18 - 00:02:12:14

So, what’s going to your top seven list right now? The first thing you mentioned was search engine optimization for posting. So, what can you say about that?

Kathy Seidel | 00:02:12:15 - 00:02:37:19

Yes, definitely. Even though it is a very you have to be active, you do still want to make sure your postings are getting in front of people. And the job boards like Indeed and LinkedIn have leaned towards search engine optimization so that you’re showing up with things like Google searches. So, you want to make sure that your job posting is, or your job title is in your posting five to seven times, which seems really weird when you’re writing it.

Kathy Seidel | 00:02:38:01 - 00:02:57:13

You quite literally want to say, “As a recruiting business partner with MRA, you will be doing...” and then have your bulleted list to be a recruiting business partner with MRA, you need to have. It feels really weird as you’re writing it, but when you read it back, and if you think in a candidate mindset, it’s fine and it works really well.

Kathy Seidel | 00:02:58:01 - 00:03:20:21

So, but that will help your job perform better than jobs that don’t have the title in there as often. In addition, as you’re f...