22. The New Giants - Atlanta United and LAFC

How two new clubs, Atlanta United and LAFC, in MLS embraced the 3.0 model and became the giants in the league from spending, relevance and marketing.
Sources:

Bernie Marcus and Arthur Blank for the Entreprenuer

https://www.entrepreneur.com/article/197614

Home Depot Founder To Buy Falcons by the AP

https://www.wired.com/2001/12/home-depot-founder-to-buy-falcons/

Falcons Owner Puts In Bid For MLS Franchise

https://usatoday30.usatoday.com/sports/soccer/2008-10-14-4126789750_x.htm

Atlanta Might Be Considered By Potential MLS Owner by Doug Roberson

https://www.ajc.com/sports/atlanta-may-considered-potential-mls-owner/7QkbejYIxLzKZUkht0palI/

Garber Reaffirms Miami, Atlanta Reaffirms As Expansion Favorites

https://sbisoccer.com/2013/12/indicates-expansion-favorites

Tycoons 10 Year Crusade to Get a Big Mac In Vietnam

https://www.reuters.com/article/us-vietnam-consumers/tycoons-10-year-crusade-to-get-a-big-mac-in-vietnam-idUSBRE9730BD20130804

Expansion LA soccer team plans new stadium on Sports Arena site by Kevin Baxter

https://www.latimes.com/sports/soccer/la-sp-la-soccer-stadium-20150518-story.html