4: Episode Four - Making The Brand
07/23/20 • 19 min
How do you turn the world's biggest band into the world's biggest brand? In this episode Alex looks back at the merch machine that grew as big as One Direction themselves with an exclusive insight into one of the group's biggest product launches.
Tweet @thisisalexjames
Tweet @thisisalexjames
How do you turn the world's biggest band into the world's biggest brand? In this episode Alex looks back at the merch machine that grew as big as One Direction themselves with an exclusive insight into one of the group's biggest product launches.
Tweet @thisisalexjames
Tweet @thisisalexjames
Previous Episode
5: Episode Five - Making the Memories
In this final episode Alex reflects on what it was like to interview the band during their time together, the impact of Zayn's departure from the group and the fans share their personal stories of the role One Direction have played in their lives.
Next Episode
3: Episode Three - Making the 1D Army
It's been a labour of love for ten years and in this episode you'll hear from fans from all corners of the globe who are proud to be part of the 1D Army. Find out why they love the boys so much, what makes the fandom so special and what makes the fans tick.
Tweet @thisisalexjames
Tweet @thisisalexjames
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