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10 Minute Strategy - Scotch and Strategy -- Michael Stoner and the Johnnie Walker Mentor Program

Scotch and Strategy -- Michael Stoner and the Johnnie Walker Mentor Program

10 Minute Strategy

03/27/23 • 16 min

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Listen to Peter Propp interview expert marketer Michael Stoner. Michael’s concept of the Johnnie Walker mentor program led to record sales of scotch around the world and a global scotch tasting phenomenon.

03/27/23 • 16 min

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