#5 Target Audience (Why you need a specific target audience and what we don’t recommend + Positioning / target group definition, Customer Avatar)

In our very first episode of "Branding From Scratch," we, Maribel and Selina, open up about our journey from initially not getting along to becoming inseparable business partners and friends. We share how we built a combined following of 1.4 million by focusing on personal branding, moving away from the demanding world of social media agencies and dropshipping.We talk about the power of personal branding, how it helped us connect authentically with our audience, and why it's more lucrative than running general theme pages. We hit some rough patches, including a financial low point, before finding success with our Confidently Woman theme page.Join us as we discuss the importance of being genuine, sharing your journey, and not waiting until you feel "ready." We also introduce our new Personal Brand Masterclass, where we share the exact strategies that took us from zero to successful entrepreneurs. This is the start of an exciting journey, and we're happy to have you with us!
Apply here to work with us to build your own instagram business: https://application.confidentlywomen-mentoring.com/APP-M